(Munich, Germany) –– Fanatic Brand Manager Craig Gertenbach explains: “We are constantly on the lookout for new technologies and optical highlights, so we could not resist adding this very exclusive new edition to our line up. The shape is identical to our best seller Fly Race 12’6” x 30,5”, but visually another world altogether, for [...]

Encinitas, Calif. – Boardworks announced today that 17-year-old SUP phenom, Slater Trout, has signed on to join the Boardworks Elite Team for 2012. “We are so stoked to have Slater join our team. He is such an amazing athlete and ambassador for the sport and a great friend of the Boardworks family as well. With [...]

Welcome to the Wednesday Voice, a new feature at SUPthemag.com. Each Wednesday, we’ll sit down with the personalities that make standup paddling great––from the athletes to industry insiders to event organizers and everyone in between. This week on the Wednesday Voice, we talk with Kevin Roberts, organizer of the 3rd Annual Punta Sayulita Classic, March [...]

The South African big wave champion has balls, that’s no lie. Twiggy got a win at the Maverick’s big wave contest in 2006, was the first champion at the Red Bull Big Wave Africa and has won multiple titles at Billabong’s XXL Awards- Best Overall Performance, Biggest Wave and Ride of the Year. After a [...]

In late June, 2010, Matteo Neri snapped this photo of Marco Bosi and I. We were lucky enough to get in a quick afternoon downwind run on the east side of Giglio Island, the second-largest island in the Tuscan archipelago off of Italy’s west coast. We left from Arenella Beach, heading back to Giglio’s main [...]

(San Clemente, Calif.)– Pryde Group, a leader in action water sports and owner of the NeilPryde, JP Australia and Cabrinha brands is proud to announce the acquisition of Imagine Surf, a major player in the stand-up paddle (SUP) industry. “This operation perfectly fits into our long-term growth strategy,” commented Neil Pryde, Managing Director of the [...]

(JANUARY 17, 2012 – ORANGE COUNTY, Calif.) – In an effort to support new global thinking and positive action, OluKai presents TEDxMaui, January 22, 2012, at the Maui Arts & Cultural Center in Kahului. OluKai is also expanding the access point by broadcasting TEDxMaui live through OluKai.com . The live broadcast begins at 9:00 a.m. [...]

The Orange Bowl Paddle Championships in Miami, Florida was another huge success last weekend following Surf Expo in Orlando. Candice Appleby won on the women’s side while Danny Ching topped the men’s standings. Here’s a sweet little cut from race day.