The standup industry is crying out for a way to honor the sport’s best athletes. That’s why SUP magazine has created the SUP Awards. YOU rank standup’s top three male and female paddlers and pick the Movie of the Year, the Top Expedition and Top Philanthropic Effort. Voters also nominate their choice for the Lifetime Achievement Award, given to a legend who has invigorated the sport. Voting will run from July 1 through Sept. 1 at SUPAwards.com, so check back soon. Honorees will be presented at the SUP Awards show Thursday, September 22, 2011 at the historic Casino San Clemente.