March 3, 2011 //

(Orange County, Calif.) – Surf industry veteran Mike Vavak dreamed of being a father since he was 15 years old. He told his then girlfriend, now wife, Shimrit that their first child would be a boy and his name would be Milo David Vavak. On Feb 11, 2009, that dream became a reality which quickly […]

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March 1, 2011 //

(San Clemente, Calf.)– Imagine Surf is pleased to announce the addition of extreme waterman Garrett McNamara to its pro surfing team. Imagine surf, which was founded in 2002 in Canada, began to make stand up paddleboards in 2006 and has since grown into one of the premiere SUP brands in the world, with a line […]

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February 28, 2011 //

(Costa Mesa, Calif.)–Tahoe SUP and Quickblade Paddles will be introducing a touring-specific, true bamboo veneer paddle. Each paddle will feature a carbon fiber shaft and its own unique bamboo wood grain. Quickblade was the only choice for Tahoe SUP founder, Nate Brouwer, when thinking of a counterpart for the project. “Quickblade is the epitome of […]

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February 24, 2011 //

(Dana Point, Calf.)–On the heels of signing Slater Trout, Infinity Stand Up Paddleboards announced the addition of Dana Point, Calif.’s CD Kinley to their team. The 17-year old will ride Infinity’s 8’2″ Carver on the competition circuit this season. In other Infinity news, brand manager/designer Dave Boehne signed with the Werner Paddles team as an […]

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February 16, 2011 //

Booming East Coast sales provide hope that standup paddleboards may be more than just a fickle, trend-driven boost to retailers. And while SUP sales may not rival the S&P 500 as an economic indicator, as a non-essential purchase, their sales movements are still telling, and more often, baffling

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February 7, 2011 //

OluKai, manufacturers of premium footwear for the ocean lifestyle, was recognized as the ‘Breakthrough Brand of the Year’ at the Surf Industry Manufacturers Association (SIMA) Image Awards held last night in Orange County, CA. “Being recognized by our peers as SIMA’s ‘Breakthrough Brand of the Year’ is an honor truly embraced throughout the OluKai ‘ohana. […]

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February 2, 2011 //

Lakeshore Paddleboard Company is proud to announce the signing of a sponsorship agreement with Jay Kincaid to join their 2011 SUP race team. Jay Kincaid has been in the competitive paddle sports industry since he was 14. His achievements include the 2003 Freestyle Kayaking World Champion, 2005 Freestyle Kayaking World Bronze Medalist, 2002 Pre-Worlds Silver […]

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January 29, 2011 //

Santa Rosa Beach, Fla. (January 28, 2011) – YOLO Board recently toured Costa Rica solidifying existing international relationships at both Vista Guapa in Jaco and Zancudo Lodge in Golfito. Located on the central Pacific coast, Vista Guapa is a surf camp for surfers of all skill levels headed by seven-time Costa Rican national surfing champion […]

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January 21, 2011 //

(Encinitas, Calif.) January 20, 2011–Bob Reed and Russell Coble, co-founders of Ohana Paddle Board company announced today that they have selected Encinitas-based Boardworks to manufacture and sell their new category of SUP boards, worldwide. “Our objective is to work with BW to bring a new collection of higher performance boards to a much broader user […]

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January 7, 2011 //

With the recent demise of the Action Sports Retailer (ASR) trade show, the Surf Expo, in Orlando, Fla., is now arguably the country’s biggest surf and skate show. And standup has staked its claim with an entire section to itself including paddle pool and brands old and new displaying their wares. Attendees are calling it […]

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