h2yo-mantle
January 8, 2013 //

Julie Roach of Florida’s H2YO shares the SUP stoke with SUP yoga.

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Suncoast-surf-shop
December 13, 2012 //

Treasure Island, on Florida’s west coast, is a sliver of sugar sand beach along the Gulf of Mexico. Suncoast Surf Shop has been there since 1966.

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silver-creek-paddle-co
December 5, 2012 //

Silver Creek Paddling & Company of Minneapolis, Minn. is doing its part to spread SUP in the middle of the country, and is helping the sport in a big way.

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jupiter-paddleboarding
November 28, 2012 //

Jupiter Paddleboarding, out of Jupiter, Fla., helped bring SUP to the East Coast and continue to do their part to spread SUP.

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windy photos
April 30, 2012 //

Summer in northern Idaho and in particular, the Coeur d’Alene area, is a Mecca for triathlon races.

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wetmittenprev
January 11, 2012 //

As the popularity of SUP spreads across the planet, John McNeil of the Wet Mitten Surf Shop is growing right along with it. No longer confined to sunny ocean shores, new businesses are taking advantage of this unprecedented growth. With their first shop opening up in Grand Haven, Michigan in Spring 2010 and their second […]

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December 20, 2010 //

Located in the heart of beautiful Seattle and a stones throw away from the banks of Lake Union is Urban Surf. Shop Manager Devin Carroll can set you up for a flatwater cruise or fill your head with surf beta. The Urban Surf gang has a finger on the pulse of any water sport available […]

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December 9, 2010 //

Rooted in the river city of Missoula, Mont., a block away from the town whitewater park and Brennan’s Wave is Strongwater Kayak. Watermen and owners “KB” (Kevin Benhart Brown) and “Big” (Luke Rieker) make it a point to carry everything for the modern Rocky Mountain surfer. This is the third interview in our Shop Talk […]

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December 7, 2010 //

Catherine and Jeoffrey Nathan are our kind of people. They’re in the business of keeping paddlers on the water with their Coastal Urge paddling shop. Whether it’s a SUP race or their nonprofit organization SUP Cleanup, Coastal Urge supports the coastal lifestyle in all its grand forms. This is the second interview in our Shop […]

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December 3, 2010 //

Standup paddling is definitely growing. But where, and how? In this exclusive SUPthemag.com series, we go directly to the source, interviewing shop owners from all corners of the country, the ones on the frontlines of the standup movement to find out what’s driving their business…. One would hardly expect to find a surf shop in […]

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