Butterflies, Babes and Boards

Photos by: Erik Aeder

Flocks of ladies swarmed Maui’s Baldwin Park for the 7th Annual Butterfly Effect (BE) event, Saturday, April 27th. The female-focused day featured a blessing, yoga warm-up session, and a downwind paddle with a celebratory beach party at the finish.

Mayor Alan Arakawa kicked off the event, giving a blessing on the sandy shores of Baldwin Park before the pack of women, or ‘butterflies,’ began a yoga warm-up and headed out into the water. More than 300 ladies grabbed SUPs, OC-1s, paddleboards, and kayaks, and took to the water for a non-competitive group paddle. The fleet of females paddled downwind to Kanaha Beach Park, where they enjoyed a party with music, drinks and some fun girl time.

The annual Maui event aims to bring women together in a comfortable setting, instill self-confidence and a love for the ocean, while also promoting females in water sports and empowerment in daily life. Since established in 2007, BE has held 24 events in ten countries, with each event focusing on fun, environmental awareness, education, and giving back to the community. —Shari Coble

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For more info, visit: BeTheEffect.com