For the third consecutive year, Standup for the Cure and Ambry Genetics have raised the bar for fundraising within the SUP industry. Standup for the Cure’s unique family-friendly format has contributed to industry growth and raised more than $200,000 to-date. And, last weekend, the team at Standup for the Cure hosted the third annual event to raise money and awareness for early breast cancer detection, research, and treatment at the Newport Dunes Resort in Newport Beach, Calif.
“Our mission is to have fun while saving lives,” said Standup for the Cure’s Judie Vivian, who’s a breast cancer survivor and tireless advocate for the event.
While Standup for the Cure offers an SUP race and fun paddle, it also offers breast cancer and melanoma screenings, genetic counseling, great food, live music, a health and fitness expo with more than 50 vendors, as well as the camaraderie and sense of community that SUP has come to represent.
“Think of us as a giant support group for victims and survivors of breast cancer,” Vivian said. “We’re introducing women to standup paddling’s healthy lifestyle, screening for two dreadful types of cancer, and having a blast.”
Over 1,000 participants donned pink jerseys in tribute to survivors and victims of breast cancer. The festivities began with a Hawaiian blessing and the release of dozens of white doves to symbolize the dream of a world free of breast cancer. SUFTC’s crew of pro paddlers, led by Zane Schwietzer, guided the team of survivors on a “victory lap” around the lagoon before the horn blew for the Annual “Sea of Pink” 5k SUP race.
Following the 5k, the junior breast cancer awareness supporters hit the water for their 500-meter race, and the pro paddlers participated in the first ever Pro SUP Barrel Race. Mo Freitas dominated the field, which included Matt Becker, Zane Schwietzer, Kala Alexander, and Rob Rojas. Kala Alexander and Zane Schwietzer co-captained the Ambry Genetics Relay Team to a win over SUFTC’s top fundraising teams, which included the SUP Chicks, who once again raised more money than any other team for the third consecutive year.
“We’ve increased numbers from last year, both in attendance and in money raised before the event,” said Event Director Dan Van Dyck. “We’re setting records, and setting up the scene for our national series. We’re gearing up for Florida, Boston, and Seattle, and our national affiliate, Susan G. Komen.”
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Paddle event has raised more than $100,000 for Moffitt Cancer Center over past four years.