A new era for the event has begun as the Vail Valley Foundation and GoPro have agreed to a long-term partnership, placing GoPro as the title sponsor for the world’s premier celebration of mountain sport, lifestyle and music.

The self proclaimed “ocean addict” doesn’t have to say much to prove his ability in the water. It’s even in his name, which roughly translates to ‘voice of the sea’. Join us on this short intro to Noa Ginella’s life as a standup paddler, Naish team rider and waterman. Filming and Editing: Christian Henning/Waterman League [...]

(Reno, Nevada) – The newly formed OPEN AIR dynamicsTM, whose portfolio of brands include Odyssey SUP has announced the appointment of Mark Horton as CEO. Horton joins forces with Nate Brouwer, founder of Tahoe SUP and Odyssey SUP founder Mike Okoniewski in organizing the new company with the mission of expanding the product offering and [...]

(O’ahu, Hawai’i) – Pre-registration continues for the Xcel Race Against Skin Cancer, presented by the University of Hawai’i Cancer Center (UHCC). The standup paddle sprint race, to be held along the iconic Waikiki shoreline, is scheduled for Saturday, February 9 and will benefit skin cancer awareness. Competitors will compete on a short, 2.38-mile course from [...]

(SAN CLEMENTE, CALIF.) – In response to the recent record freezing temperatures in San Diego, Ocean Minded, a leading brand of high quality footwear, has organized a clothing drive in conjunction with the OceanMinded.com,

Hanohano Outrigger Canoe Club and Huki Outrigger & Surfski are hosting the 17th Annual running of the Hanohano Huki Ocean Challenge to be held in Mission Bay on Jan. 26.

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The Eastern Surfing Association is thrilled to have Ransom Surf Wax as their official surf wax sponsor for 2013. Ransom eco-friendly surf wax was launched in SoCal in early 2000 as the sister brand to Sticky Bumps. The brand image is a natural, more core, grass roots style with a focus on local groms, school [...]

(San Francisco, Calif.) — Ocean Lineage, leading North American distributor, is excited to announce it’s new partnership with BOGA Standup Paddleboards, a trendsetting manufacturer in the standup paddleboard industry. The sales and distribution relationship established with Ocean Lineage expands BOGA’s strategy to service retailers faster and more efficiently resulting in increased sales. The new partnership [...]

The recent design collaboration with iconic North Shore surfboard designer/shaper Pat Rawson, Focus SUP designer Nitzan Benhaim and Focus team rider Mo Freitas has already produced results. The young Freitas has just returned from a successful tour of Brazil where he won the FocusSUP.com To visit the Focus SUP Facebook page,