February 17, 2011 //

Full of equal parts intimidation and excitement, I head to Laguna Beach to meet up with four strangers for my SUP Boot Camp indoctrination. It’s just shy of 0800 as I pull up to Stand Up Paddle Co., and spot the ubiquitous Werner Paddles Dodge Sprinter van. Moments later an extremely fit and cheerful Nikki […]

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February 16, 2011 //

There’s something special about the first, no matter the context. First descents. First ascents. First love? First kiss? Last week, Karen Wrenn, 39, became the first standup paddler to connect all of California’s Channel Islands, battling sharks, hefty windchop and gnarly sideshore gales intent on knocking her off course. But the mother of three endured, […]

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February 16, 2011 //

Booming East Coast sales provide hope that standup paddleboards may be more than just a fickle, trend-driven boost to retailers. And while SUP sales may not rival the S&P 500 as an economic indicator, as a non-essential purchase, their sales movements are still telling, and more often, baffling

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February 11, 2011 //

During Hurricane Igor, most Barbadians were running for shelter. That’s when Brian Talma, this small island nation’s prolific SUP man of action, paddled out to meet the epic swell. SUP magazine caught up with Talma, aka Irie Man, aka Mr. Action, to get the full story.

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February 10, 2011 //

Maui’s Kai Lenny continues to let his success speak for itself. With many naysayers detracting from his 2010 World Title, citing a lack of credible competition, Lenny added another impressive win to his resume by claiming his second win at the Sunset Beach Pro in as many years Wednesday on the North Shore of Ohau, […]

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February 9, 2011 //

Ripping conditions for Day 3 at the sunset pro to finish the trials and open up the first round of the main event. Check out the live webcast here.

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February 8, 2011 //

Standup World Tour organizer Tristan Boxford made the call late this morning to run the trials with the 12 remaining paddlers vying to qualify for the main event (the Sunset Beach Pro) later this week. The 12 athletes who advanced from round two yesterday are Connor Baxter, Brennan Rose, Chuck Patterson, Pomai Hoapiu, Slater Trout, […]

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February 7, 2011 //

OluKai, manufacturers of premium footwear for the ocean lifestyle, was recognized as the ‘Breakthrough Brand of the Year’ at the Surf Industry Manufacturers Association (SIMA) Image Awards held last night in Orange County, CA. “Being recognized by our peers as SIMA’s ‘Breakthrough Brand of the Year’ is an honor truly embraced throughout the OluKai ‘ohana. […]

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February 3, 2011 //

Why are the things you love better when you’re not at home? Maybe because you don’t have to go to work? All you have to do is go for s$%*. And it’s as if standup was made for traveling. Standup boards are starting to infiltrate every corner of the globe so all you need is […]

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February 2, 2011 //

Lakeshore Paddleboard Company is proud to announce the signing of a sponsorship agreement with Jay Kincaid to join their 2011 SUP race team. Jay Kincaid has been in the competitive paddle sports industry since he was 14. His achievements include the 2003 Freestyle Kayaking World Champion, 2005 Freestyle Kayaking World Bronze Medalist, 2002 Pre-Worlds Silver […]

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