The site showcases the newest product, patented technology, and a long list of industry firsts synonymous with the O’Neill name.

Shane Perrin is used to being a sideshow at ultramarathon paddling races for insisting to compete on an SUP.

The pivot turn: it’s an important skill to master. Whether you’re an SUP surfer, racer, or recreational paddler, the pivot turn is easy to learn and allows you to make tighter, more efficient directional changes when catching waves, rounding buoys or just heading home. Gillian Gibree, a SUP yoga instructor, racer, and surfer walks us [...]

(Haiku, Hawaii) – Naish has launched three new Facebook pages just for windsurfers, paddlers and kiteboarders.

If you haven’t heard yet, conditions for the 2012 Surftech Surf and Sand Duel-Athlon were all time. Here, SUP magazine recaps a great weekend on the race course and in the surf. Candice Appleby showed off her full skill set while battling a nasty cold, Anthony Vela cruised to another race win (and made it [...]

From no showers, laundry and teeth brushing to waterless culinary creativity, the day promises to be one full of stories and building awareness.

The “Show Up and Blow Up” Standup Paddle Demo Tour is coming to YOU, this spring!

Live the Maui SUP lifestyle and feel healthy the moment you arrive. Four amazing women will paddle daily on warm waters, enjoy yoga, massages and fresh organic meals, explore and experience luxurious and tranquil accommodations for a week to remember.

OluKai Introduces the Exclusive Ali’i Collection

Stop number 2 and European leg of the Standup World Tour will once again take place on the northwest coast of France, in Brittany.