Ben Butterwei of SUP Annapolis is helping spread standup paddling in Maryland and the Mid-Atlantic.

Jim Dreeben, owner of Peconic Paddler, has provided locals and visitors a gateway to the east end for 48 years, renting and selling canoes, kayaks, and now SUPs.

Talking shop with Gary Stone of Paddleboard Specialists.

Some travelers who reach mile marker zero on the Overseas Highway- the Florida Keys only connection to the mainland -may view Key West as the end of the road, but for Sue Cooper it was the beginning of a whole new life.

Josh and Lori Vajda of Precision Paddleboards run a retail shop, and now have three rental locations in Fort Lauderdale.

If you’ve ever thought that all you need is a little shack by the water where you can paddle out onto one of the most diverse aquatic ecosystems on the East Coast, you need to visit Jupiter Pointe.

Julie Roach of Florida’s H2YO shares the SUP stoke with SUP yoga.

Treasure Island, on Florida’s west coast, is a sliver of sugar sand beach along the Gulf of Mexico. Suncoast Surf Shop has been there since 1966.

Silver Creek Paddling & Company of Minneapolis, Minn. is doing its part to spread SUP in the middle of the country, and is helping the sport in a big way.

Jupiter Paddleboarding, out of Jupiter, Fla., helped bring SUP to the East Coast and continue to do their part to spread SUP.