INDUSTRY NEWS: Catalina Island Announces $15K Purse For The Catalina SUP Festival

Top Ocean Sports Event Producer, Barrett Tester, Named Event Race Director

SAN CLEMENTE, Calif. (August 16, 2011) – The Santa Catalina Island Company is pleased to announce it has bolstered its world class paddling event, the Catalina SUP Festival, with $15,000 in prize money, making for an unparalleled two-days of races, October 1-2, 2011.

The festivities officially begin Friday, September 30th with a SUP and Waterman Film Festival in the historic Avalon Theater. Then on October 1st Stand-Up paddlers from all over the world will partake in SUP races, board demos, music, zip lining, relaxation and numerous parties. Crystal clear waters, the best spectator course imaginable and a world-class vacation experience will make this event the world’s premiere SUP festival.

“Saturday’s race course will be challenging, fun and fast” said Barrett Tester, who this month was named Race Director for the Catalina SUP Festival. “Sunday’s distance race will be super-scenic, running along Catalina Island’s beautiful leeward coast. This event will mark Catalina Island as a top destination for the sport of SUP.” Tester currently produces the Rainbow Sandals Gerry Lopez Battle of the Paddle and is co-Founder of the Molokai to Oahu Paddleboard Race. He has over a decade of race organization under his belt.

Saturday’s race will consist of multiple elite and open heats comprised of 20 – 30 racers, culminating with the REVO Sunglasses Final Event. Up to five elite racers from each heat will qualify for the final event that day which will pay out to the top 10 winners. Sunday’s race will be a mass start 8-10 mile distance race that will also award cash to the top 10 racers. Top Open event racers will receive VIP swag bags that will include REVO sunglasses, Catalina vacation packages, and much more.

“The multiple heat format, REVO Sunglasses Final event and $15,000 prize purse is guaranteed to bring out the best paddlers in the world and make this a high energy event,” said Island Company Director of Sales, Brandon von Guenthner. “We’ll also have an entire Demo Expo on Avalon Bay exposing thousands of new and seasoned paddlers to the industries best brands. At our core we are a hospitality company so we are excited to showcase our products and services to the SUP community, this is going to be a world-class event” von Guenthner states.

Early Bird Registration offers are available for the first 200 registrants and include access to Skyy Infusions VIP party, Sierra Nevada Beer Garden Party, Board Transportation, both Saturday and Sunday races, board demos, film festival tickets, event T-Shirt, VIP Swag bag, 50% off R/T Boat transportation and discounts on accommodations. Register now at www.CatalinaSUPFestival.com. Don’t wait as spots are filling up fast.

Also “Like” Catalina SUP Festival on Facebook for tons of giveaways including R/T boat tickets, VIP party tickets, and a grand prize 3 night Catalina SUP Festival vacation package for 4. http://www.facebook.com/Catalina-SUP-Festival.

The Santa Catalina Island Company is also providing affordable transportation packages for athletes, vendors and fans to seamlessly transport gear and supplies to the island. Plus, they’ve created discounted accommodation opportunities for families, SUP Teams and Couples looking to make the Catalina SUP Festival a mini vacation.

About Santa Catalina Island Company
Located off the coast of Southern California, Catalina Island is a popular destination known for an array of outdoor activities as well as its vibrant history as a glamorous retreat for Hollywood celebrities. Travelers to the island can now enjoy Santa Catalina Island Company’s new Zip Line Eco Tour, Sea Trek Underwater Adventure and newly renovated Descanso Beach Club and Pavilion Hotel and the new Avalon Grille restaurant. These new venues and activities compliment the Company’s famous Country Club Restaurant and Pub as well as its Discovery Tour operation offering 22 land and water tours around Avalon and the Island. Other activities include: hiking, bicycling, buffalo safaris, fishing, boating, kayaking, snorkeling, golfing, or relaxing on the beach. The Santa Catalina Island Company has operated much of the lodging, dining and tour options on the island for over 117 years.

About REVO Sunglasses
In 1985, Revo began as a small sunglass brand with a big idea: technology used by NASA was just as suited for sunglasses as it was for satellites. Today, Revo continues to build on a rich tradition of technology and innovation by creating the clearest and most advanced high contrast polarized sunglasses available. Conscious of the world’s social and ecological challenges, Revo strives to act responsibly. Revo’s Eco Collection features eyewear made from Revo Re-Use(tm), a frame material made from 100 percent recycled pre-consumer polymer resins, and Revo Eco-Use(tm), a sustainable take on traditional plastic made from the seed of the castor bean plant in place of widely used petroleum-based nylons. Designed for the active sport and lifestyle consumer, the 100 percent polarized eyewear collection is available at authorized Revo retail locations nationwide. Revo is held by the Luxottica Group (NYSE: LUX ; MTA: LUX), a Milan, Italy-based global leader in premium fashion, luxury and sports eyewear. Additional information is available at www.revo.com.

About SUP Magazine
SUP magazine is part of San Clemente, California’s Action Sports Group (ASG). SUP is the leading publication in the standup paddling media world. With a progressive, approachable style, SUP strives to instill an uncontrollable sense of stoke in its readers, hopefully pushing them off the couch and onto the water. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event write-ups on SUPthemag.com, SUP magazine is changing the way you look at the sport, all while getting you into the game. For more information, please visit SUPthemag.com.

About GrindMedia
Media giant Source Interlink Media’s GrindMedia is home to renowned action and adventure sports magazine brands and the leading provider of online action sports and entertainment content. With flagship action sports brands including Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP (Standup Paddler) and Paved, as well as their standalone websites, GrindMedia is the leading action and adventure sports magazine publisher in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. GrindMedia is also the action and adventure sports content provider for Yahoo! Sports. To learn more, visit www.grindmedia.com.