Perhaps you’ve noticed that standup paddling has been making some pretty big splashes in some fairly mainstream news outlets. From Outside magazine to ESPN to CNN, SUP is quickly finding it’s way into the mainstream consciousness. The latest hit came this month when SUP yoga guru and talented racer Gillian Gibree landed the cover of Yoga Journal. The mother of enlightened publications featured Gibree and talked about the benefits of SUP yoga (see vid of photo shoot below).
“It’s such an honor to be on the cover and featured in their first SUP yoga story,” Gibree says. “I’ve already had people write to me who saw the feature saying they cannot wait to try the sport and start paddling this summer. I’m amazed at how much SUP Yoga has progressed over the past few years and never thought it would become what it is today. I’m feeling pretty lucky, and grateful.”
Here’s a sun salutation to that sentiment. More mainstream coverage of our sport certainly helps the industry as a whole. Where else have you seen standup paddling covered in the press? And more importantly, how does it make you feel?