Industry News: Catalina SUP Festival Partners With, Revo, SKYY, Sierra Nevada

(SAN CLEMENTE, CA) — In an effort to put on the finest standup paddling festival possible, the Santa Catalina Island Company announced today it’s partnered with REVO Sunglasses along with other fantastic brands to host a high-energy SUP Festival on Catalina Island, Friday September 30th to Sunday October 2nd, 2011.

“We are looking forward to being a part of the Catalina Island SUP Festival, and to partnering with a destination that is focused on adventure, exploration and water recreation,” said Julie Schaffner, REVO Brand Director. “We are also proud to be part of the REVO Sunglasses final events during the festival. We know our Water lens is ideal for use during standup paddle activity, and we are looking forward to sharing this technology with watermen and women around the world.”

Both of the REVO Sunglasses final events on Saturday and Sunday boast world-class spectator courses — from every vantage point, viewers can see the race unfold against the majestic backdrop of the Catalina coastline. Whether worn by the racers themselves or spectators, REVO’s new Water lens — designed to eliminate glare while adjusting for the blues and greens reflected in and around water, allowing the wearer to see more naturally balanced colors — will maximize the wearer’s visibility and heighten their experience in Catalina.

The Santa Catalina Island Company has also teamed up with Sierra Nevada Brewing Co. as the Official Beer partner for the weekend. Sierra Nevada Brewing Co. will have a full beer garden during the day with an interactive tent at the Descanso Beach Club as well as evening bottle service. SKYY Infusions will be onboard as well as a one of the Saturday evening party hosts. “The Descanso Beach Club will be festival party headquarters for all things standup, adventure, music and relaxation, it is the perfect location to enjoy the races with your feet in the sand and a drink in your hand,” said Brandon von Guenthner, Santa Catalina Island Company, Director of Sales.

The Catalina SUP Festival will have something for everyone; outdoor enthusiasts can demo the industry’s best standup brands at one end of Avalon; race and then zip line at the other end. Families can choose from 1 of 13 sightseeing tours; including miniature golf, land and sea tours, rock climbing wall and much more. Couples can relax in a private cabana, enjoy massages on the beach and dine at the waters edge.

Early Bird Registration offers are available for the first 200 registrants and include access to Skyy Infusions VIP party, Sierra Nevada Beer Garden Party, board transportation, inclusion into both Saturday and Sunday races, board demos, film festival tickets, event T-Shirt, VIP Swag Bag, access to a charter boat out of Long Beach that you can travel with your board, and discounts on accommodations. Register now at Don’t wait as spots are filling up fast.

Also “Like” Catalina SUP Festival on Facebook for tons of giveaways including R/T boat tickets, VIP party tickets, and a grand prize 3 night Catalina SUP Festival vacation package for 4.

The Santa Catalina Island Company and Catalina Island Vacation Rentals are providing affordable transportation packages for athletes, vendors and fans to seamlessly transport gear and supplies to the island. Plus, they’ve created discounted accommodation opportunities for families, SUP Teams and couples looking to make the Catalina SUP Festival a mini vacation, just mention “SUP” when booking..

About Santa Catalina Island Company
Located off the coast of Southern California, Catalina Island is a popular destination known for an array of outdoor activities as well as its vibrant history as a glamorous retreat for Hollywood celebrities. Travelers to the island can now enjoy Santa Catalina Island Company’s new Zip Line Eco Tour, Sea Trek Underwater Adventure and newly renovated Descanso Beach Club and Pavilion Hotel and the new Avalon Grille restaurant. These new venues and activities compliment the Company’s famous Country Club Restaurant and Pub as well as its Discovery Tour operation offering 22 land and water tours around Avalon and the Island. Other activities include: hiking, bicycling, buffalo safaris, fishing, boating, kayaking, snorkeling, golfing, or relaxing on the beach. The Santa Catalina Island Company has operated much of the lodging, dining and tour options on the island for over 117 years.

About REVO Sunglasses
In 1985, Revo began as a small sunglass brand with a big idea: technology used by NASA was just as suited for sunglasses as it was for satellites. Today, Revo continues to build on a rich tradition of technology and innovation by creating the clearest and most advanced high contrast polarized sunglasses available. Conscious of the world’s social and ecological challenges, Revo strives to act responsibly. Revo’s Eco Collection features eyewear made from Revo Re-Use™, a frame material made from 100 percent recycled pre-consumer polymer resins, and Revo Eco-Use™, a sustainable take on traditional plastic made from the seed of the castor bean plant in place of widely used petroleum-based nylons. Designed for the active sport and lifestyle consumer, the 100 percent polarized eyewear collection is available at authorized Revo retail locations nationwide. Revo is held by the Luxottica Group (NYSE: LUX ; MTA: LUX), a Milan, Italy-based global leader in premium fashion, luxury and sports eyewear. Additional information is available at

About Sierra Nevada
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s first microbreweries and remains highly regarded for using only whole-cone hops and ingredients of the finest quality. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for their line of beers including the flagship Pale Ale, Torpedo, Porter, Stout, Kellerweis, four seasonal beers, Estate Ale, Harvest Ale series and a host of draft-only specialties.

About SKYY Infusions
All Natural SKYY Infusions, the line ranked #1 in taste by the Beverage Testing Institute (BTI), was originally launched in five flavors – Citrus, Cherry, Grape, Raspberry and Passion Fruit, in April 2008 by Skyy Spirits. A year later, SKYY introduced SKYY Infusions Pineapple, which quickly became a nationwide centerpiece of classic and contemporary Tiki cocktailing. In 2010, SKYY Infusions Ginger, another BTI Gold Medal winner, made its debut, making the delectable, sweet taste of ginger readily available to any bartender or consumer. With the introduction of its eighth and ninth Infusions, SKYY Infusions Dragon Fruit and SKYY Infusions Blood Orange, Skyy Spirits continues its high standard for ultra-premium, all natural infused vodkas developed on the principles of quality, innovation and style.

About SUP Magazine
SUP magazine is part of San Clemente, California’s Action Sports Group (ASG). SUP is the leading publication in the standup paddling media world. With a progressive, approachable style, SUP strives to instill an uncontrollable sense of stoke in its readers, hopefully pushing them off the couch and onto the water. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event write-ups on, SUP magazine is changing the way you look at the sport, all while getting you into the game. For more information, please visit

About GrindMedia
Media giant Source Interlink Media’s GrindMedia is home to renowned action and adventure sports magazine brands and the leading provider of online action sports and entertainment content. With flagship action sports brands including SURFER, SURFING, SNOWBOARDER, SKATEBOARDER, POWDER, BIKE, CANOE & KAYAK, SUP-STANDUP PADDLER, DIRT RIDER, ATV RIDER and PAVED, as well as their standalone websites, GrindMedia is the leading action and adventure sports magazine publisher in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 20 leading events and webcasts such as SURFER Poll Awards, POWDER Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. GrindMedia is also the action and adventure sports content provider for Yahoo! Sports. To learn more, visit

About Source Interlink Media, LLC
Source Interlink Media, LLC a subsidiary of Source Interlink Companies, Inc. is the premier source of special interest media in the United States. With more than 70 targeted publications, 90 websites, 400 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The organization’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.