Industry News: ESA Introduces Jimmy Lewis SUP Division


In response to the increasing popularity of standup paddleboarding (SUP), the ESA Board of Directors is stoked to announce the inaugural season of SUP, introducing a men’s and women’s combined, all ages Open SUP Division. The Open SUP Division will be run in all districts this year, with the top ranked competitors earning coveted slots to Regional Championship events and the Eastern Surfing Championships (“The Easterns®”).

The upcoming Regionals and the 2012 Eastern Surfing Championships will feature an invitational SUP event, “The Jimmy Lewis Invitational,” welcoming SUP to the ESA and introducing the Jimmy Lewis brand as the official sponsor of standup paddleboards and surfboards for the ESA.

Of the new partnership and SUP entering the ESA, Jimmy Lewis said, “I’m excited to sponsor surfing and standup paddleboarding in this year’s ESA contest schedule. Paddleboarding comes from surfing, so it’s good to see them side by side in the waves and in competition. The ESA is the perfect partner to grow SUP as a true surfing sport.”

The inaugural Jimmy Lewis Invitational will be held at the upcoming 2012 ESA Southeast Regional Championship in New Smyrna Beach, FL April 19 through April 22.

For more info, visit: SurfESA.org