Industry News: Focus SUP Launches The FSB Family “Boards For All Reasons”

As Focus SUP heads to the trade shows Outdoor Retailer and Surf Expo, we’re proud to announce the FSB Family of SUP brands, “Boards for all Reasons”.

The Focus FSB family now includes it’s founding brand Focus SUP but now joining the group and launching at Outdoor Retailer are Stand Up Paddle Sports SUP, Surf Diva SUP and Body Glove SUP.

FOCUS SUP:

The Focus SUP designer and SUP advocate Nitzan Benhaim lives stand up paddling every day and with his SUP line of boards developed in the waters of Hawaii since that late 2000’s, has built a range that you can surf, race or just cruise.
Nitzan has just ended a journey down the East Coast, with the latest Focus SUP’s, battle tested from that trip, he and the Focus SUP Sprinter will be in Salt Lake City for Outdoor Retailer.
focussup.com

STAND UP PADDLE SPORTS SUP

Historically, Stand Up Paddle Sports SUP is one of the original SUP brands launched in the early 2000’s by one of the pioneers of stand up paddle culture Warren “Wardog” Thomas.
“Wardog” and his wife Debbie in late 2006 opened the first fully dedicated SUP retail location in Santa Barbara which today is one of the SUP industry’s most influential retailers.
He’s seen it all and that knowledge reflects in Stand Up Paddle Sports SUP line of state of the art designs.
Paddlesurfing.com

SURF DIVA SUP

The Surf Diva girls, Izzy and Cojo Tihanyi bring the female flavor to the world of SUP with creation of Surf Diva SUP. Izzy is an avid SUP’er , paddling almost every day with the students in the Surf Diva Surf and Standup School in La Jolla, she has paddled almost everything and will bring that knowledge to the design table as we develop a range of SUP’s built specifically for women.
Surfdiva.com

BODY GLOVE SUP

With sixty years in the surf/action sports Body Glove “The Ultimate Water Sports Brand” brings it’s historic brand strength to the FSB family.
In conjunction with Focus SUP designer Nitzan they have developed a focused line built for fun and cruising with a clean graphics package and a special 60th Anniversary board personally endorsed by Body Glove founder Bob Meistrell now in his Eighties and still active within the company.
Bodyglove.com/sup

See you in Salt Lake City for the OUTDOOR RETAILER July 31st, 2012 for “Demo Day” and then at Surf Expo September 6-8th, 2012 in Orlando.

For More Info Contact:

Doug Anderson
doug@focussup.com

Peter “PT” Townend
activempire@aol.com

About Focus SUP:
Focus SUP was established by Jacob Benzvi, Nitzan Benhaim and Tal Meirovitz in late 2008 with the idea of designing the best SUP boards. Designed in Hawaii, Focus SUP boards are sold worldwide._

Since it’s humble beginnings Focus SUP has evolved into FSB Inc. with it’s four lines FOCUS SUP, STAND UP PADDLE SPORTS, BODY GLOVE SUP and SURF DIVA SUP, providing “Boards for All Reasons” to the marketplace.
As Focus SUP heads to the trade shows Outdoor Retailer and Surf Expo we are proud to announce the FSB Family of SUP brands, “Boards for all Reasons.”

The Focus FSB family now includes it’s founding brand Focus SUP but now joining the group and launching at Outdoor Retailer are Stand Up Paddle Sports SUP, Surf Diva SUP and Body Glove SUP.

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Focus stand-up Paddleboards 2 from Body Glove on Vimeo.

For more info, visit: FocusSUP.com or BodyGlove.com