Steve and Cindy Scherrer Join Kokatat as SUP Ambassadors
ARCATA, California (March 23, 2015) – Kokatat announced today that it has teamed up with paddling industry veterans and expert instructors Steve and Cindy Scherrer and their Shellback Paddle Experience (www.shellbackpe.com). The Scherrers recently founded the program to share their stand up paddleboarding expertise with aspiring paddlers and the top paddlesport shops across the country.
“Steve and Cindy are two of the most respected paddlesport instructors in the industry,” said Lisa Kincaid, Kokatat PR/Promotional Marketing Manager. “They’ve been great supporters of Kokatat over the years and we are excited to have them back on our team.”
The Scherrers founded Alder Creek Kayak and Canoe in Portland, OR, in 1986. They sold the business in 2004 and joined Confluence Watersports to help design boats and work in the field as training and technical specialists. They left Confluence last year and founded Shellback.
While touring the country they will be conducting skills classes in SUP as well as training and certifying ACA SUP instructors. Additionally, the Scherrers will be providing shop clinic support to Kokatat’s sales team and will be highlighting Kokatat’s products during their classes.
“We’ve been fans of Kokatat since before our Alder Creek days,” said Steve Scherrer. “We’ve had a strong relationship since then and believe they not only produce the finest kayak apparel, but are a model company.”
For details on the Shellback Paddle Experience and dates of their clinics visit www.shellbackpe.com.
About Kokatat Inc.
Kokatat has been manufacturing paddling gear in Arcata, California for more than 40 years. At a time when many technical apparel brands were moving manufacturing offshore, Kokatat continued to invest in infrastructure in the United States. Kokatat founder Steve O’Meara was committed to the development of the finest and driest paddling apparel in the world and recognized the need to control and continually evolve the development of our dry wear. In the early days, Kokatat worked closely with W.L. Gore & Associates, makers of GORE-TEX®, to refine the sewing and sealing techniques required for full immersion suits and tops. Today, our hands-on approach to manufacturing continues to set the standard in paddling apparel. Into the water with Kokatat! Please visit www.kokatat.com and follow Kokatat on Facebook and Twitter @kokatat.