In May we shared news of the inaugural Standup for the Cure event setting the Guinness World Record for the largest SUP lesson held with an official count of 414 people. The event, held in Newport Beach, Calif., attracted hundreds of people in an effort to raise money and awareness for Susan G. Komen for the Cure, which supports breast cancer research and awareness. Standup for the Cure raised over $60,000 at the single-day event and had the opportunity to present the check to Susan G. Komen last week in Newport Beach.
“Standup for the Cure is a 501c3 non-profit organization formed with the goal of raising money and awareness for Susan G. Komen for the Cure,” said Event Director Dan Van Dyck. “Our inaugural event attracted over 700 participants whose efforts, alongside Riviera Paddlesurf, Maui Jim Sunglasses, Kona Brewing Co, Ruth’s Chris Steakhouse and Victory KoreDry, raised $60,000 to help women gain access to mammograms and other services provided by Susan G. Komen for the Cure,” Van Dyck added.
Standup for the Cure not only set a world record for largest SUP lesson, but also raised the most money for an SUP charity event and plans are already in the works for the future with the next event date set for May 4, 2013. “Standup for the Cure is currently reviewing venues for expansion and has committed to being a year round campaign for Breast Cancer Awareness,” said Van Dyck. “We are now a perpetual campaign with a goal of $100,000 for next year,” he added.