Live Coverage Of The OluKai Ho’olaule’a

Paddlers nearing the end of the Fun Run. Photo: Black-Schmidt
Photo: Black-Schmidt

Live Coverage Of The OluKai Ho’olaule’a

Onsite at Maliko, doing the OluKai Ho’o live…island internet permitting

What’s it take for a magazine to supply its readership complete, all-access, exclusive coverage of a race event?

That’s the question we at SUP magazine have been asking ourselves all week while staged on the North Shore of this wind-riddled rock in the Pacific for our inaugural Maui Dream Retreat, preparing to report on today’s big race—the 8th annual OluKai Ho’olaule’a.

All week long we’ve had our finger on the pulse of Maliko—Maui’s famed 8-mile downwind run and site of the prestigious OluKai Ho’o ocean race—monitoring the trades, conversing with the locals, paddling the Maliko Run daily and otherwise getting up-close-and-personal with this fabled stretch of downwind dreaminess, all in anticipation of Maui’s marquee downwind race. Today, the accumulation of our efforts manifests in an attempt to cover the OluKai Ho’o exhaustively, LIVE via social media, closely followed by a full recap with results, analysis, exclusive interviews and photo galleries galore.

The race kicks off at 12pm HST (3pm PST, 6pm EST), with a staggered start that’ll see the ladies’ open division flee first, followed by the open men, followed by the elite men and women, filing out of Maliko Gulch in five-minute intervals to round a buoy outside the reef and angle downwind toward the finish line at Kanaha Beach. The wind is howling and it shouldn’t take but 45 minutes to an hour for the first-place racer to cross the finish line.

In that time, we’ll have digital editor Mike Misselwitz reporting with LIVE (horizontally filmed) video via Facebook, Instagram and Twitter (island internet permitting), with updates from the start and finish, accompanied by analysis of the conditions and contenders. We’ll have photo editor Aaron Black-Schmidt snapping shots alongside the pack, attacking every angle from the back of a wave ski for our exclusive follow-up gallery and social media snapshots of the action. And we’ll have editor-in-chief Will Taylor, along with Sales and Marketing Manager Andrew Mencinsky, chest-mounted with GoPros on the water, racing.

We’re getting an early start, heading to Maliko Gulch momentarily with real-time reporting to ensue.

Tune in to our Facebook page for an early taste of the action, and check back with SUPthemag.com for results as the day’s fastest paddlers cross the finish.