(San Clemente, Calif.)– Pryde Group, a leader in action water sports and owner of the NeilPryde, JP Australia and Cabrinha brands is proud to announce the acquisition of Imagine Surf, a major player in the stand-up paddle (SUP) industry. “This operation perfectly fits into our long-term growth strategy,” commented Neil Pryde, Managing Director of the [...]

(JANUARY 17, 2012 – ORANGE COUNTY, Calif.) – In an effort to support new global thinking and positive action, OluKai presents TEDxMaui, January 22, 2012, at the Maui Arts & Cultural Center in Kahului. OluKai is also expanding the access point by broadcasting TEDxMaui live through OluKai.com . The live broadcast begins at 9:00 a.m. [...]

The Orange Bowl Paddle Championships in Miami, Florida was another huge success last weekend following Surf Expo in Orlando. Candice Appleby won on the women’s side while Danny Ching topped the men’s standings. Here’s a sweet little cut from race day.

The Standup World Tour kicks off early February at Sunset Beach, but to get everyone geared up, exclusive SUP clinics will be held with legendary waterman, Dave Kalama, and two-time Standup World Tour Champion, Kai Lenny. The clinics will be held Feb. 1st – 2nd at the beautiful Turtle Bay Resort on Oahu’s North Shore [...]

Jenny Kalmbach has been a dominant competitor in the SUP scene for the past four years. She’s paddled the nine open-ocean channels that link the Hawaiian Islands, was voted Female Paddler of the Year at the first annual SUP Awards and has dominated countless races while also raising awareness about plastic pollution. –-Shari Coble Photo [...]

I’ve been in the ocean my whole life. I learned how to standup paddle here on Maui when Laird (Hamilton), Dave Kalama and Loch (Eggers) were down at Ho’okipa with their huge standup boards and they let me go out at the point. I remember catching my first wave and being hooked. I was 9 or 10.

Florida is paddle deep in the SUP explosion, especially its southwest Gulf region. With warm water year-round (it might dip down into the 60s in the dead of, ahem, winter) and more of it than actual land, southwest Florida seems designed for SUP fishing, racing, touring and, occasionally, surfing.

As the popularity of SUP spreads across the planet, John McNeil of the Wet Mitten Surf Shop is growing right along with it. No longer confined to sunny ocean shores, new businesses are taking advantage of this unprecedented growth. With their first shop opening up in Grand Haven, Michigan in Spring 2010 and their second [...]