December 2, 2011 //

(Santa Cruz, Calif.) – O’Neill Wetsuits is once again at the forefront of wetsuit technology. Technobutter is O’Neill’s new, exclusive and most advanced neoprene ever. In the same spirit of innovation as previous O’Neill industry firsts, such as the patented Z.E.N. Zip closure, Double Fluid Seam Weld, Triple XDS-Air neoprene, and SuperSeam Weld technology, this […]

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December 1, 2011 //

Brandi Cumin Baksic, isn’t your typical middle-aged woman: International SUP Champion, mom, wife, firefighter, triathlete, Ironman competitor–-she could answer to them all.

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December 1, 2011 //

In a battle of young talent (all under 22), Zane Schweitzer edged out fellow Maui paddler and World Champion Kai Lenny to win his first Standup World Tour event at the Hawai’i Island Finals at Honoli’i. “Mahalo nui to everyone for all the support this year on tour,” he said. “So stoked to get my […]

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November 30, 2011 //

This fall, accompanied by SUP Award-winning filmmaker Chris Aguilar, standup paddlers Morgan Hoesterey and Gillian Gibree set out on a California road trip in search of waves. While they didn’t find pumping swell, they did find fun in the proverbial journey, exploring the Golden State during the best season to explore the Golden State. And […]

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November 30, 2011 //

Things have been windy in Hawaii lately. Like howling, 35-mile-per-hour windy. With the entire surf industry converging on Oahu for a series of notable events–-specifically the Eddie Aikau Opening Ceremony, the Vans Triple Crown and Surfer Poll–-Rob Machado took timeout with Jamie Mitchell to go for a macking downwind run from Turtle Bay to Waimea […]

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November 29, 2011 //

Competitors on the Standup World Tour experienced clean 4- to 5-foot surf at Honoli’i on Monday, providing ideal conditions for the start of the prestigious Main Event of the Hawaii Island Finals. With 32 of the best standup paddlers in the world now battling it out for the event title and to improve on their […]

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November 28, 2011 //

The Standup World Tour’s Hawaii Island Finals opened this weekend at the Naniloa Volcanoes Resort, as the best standup paddlesurfers in the world descended upon the beautiful Big Island for the climactic final event of 2011. Sunday morning dawned with a new swell, but also a lot of wind, providing challenging conditions early in the […]

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November 28, 2011 //

Kai Lenny is currently competing at the Big Island final of the Standup World Tour. But he’s in full celebration mode. In October, Lenny wrapped up his second world championship in Brazil. Funny thing is, the win isn’t making him complacent. The kid just wants more titles. A scary thought for the rest of the […]

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November 23, 2011 //

One thing is certain: Peter Trow knows how to handle himself behind the lens and in the editing bay. From Novia Scotia to Iceland (more on that in the winter issue of SUP Mag) to the Sri Lankan coast, Trow’s short flicks featuring artistic angles and thoughtful presentation have become viral sensations across the blogoshphere. […]

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November 23, 2011 //

It was a wet night and the river was moving more deliberately than yesterday’s meandering pace. The sky also had a heavier gloom, the rain more frequent and chances of seeing some sun today looked slim. Either way, we were back to life on the river. With the low ceiling of clouds and dim light, […]

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