Standup for the Cure: Miami Edition
The crew from Southern California's Standup for the Cure (SUFTC) Presented by Riviera Paddlesurf brought their inspiring breast cancer awareness event to Miami, Florida on Saturday, November 8, 2013. True to form, hundreds of standup paddlers and breast cancer supporters dressed in pink jerseys to enjoy standup paddling, live entertainment, great food and camaraderie.
Founder Judie Vivian, a four-year breast cancer survivor and board member of the Orange County Susan G. Komen Affiliate, has a passion for paddling and a desire to give back to the breast cancer community. To-date, Standup for the Cure has raised well over $300,000 for early breast cancer awareness, research, treatment and education. "Our Mission is to Have Fun while saving lives," said Vivian.
The inaugural Standup for the Cure Miami is the first step in national expansion for the group, which, in addition to Newport Beach, Calif., have hosted events in London and Mexico. "Breast cancer is prevalent throughout the world and using the healthy, active lifestyle of standup paddling as a conduit for our mission has been super successful. I don't know of a more supportive community," said Standup for the Cure National Event Director Dan Van Dyck.
Miami Yacht Club served as the perfect setting for the inaugural event, as paddlers showed their support at the expo and in the waterways. Global Ambassador and World SUP Champion, Zane Schweitzer, headed up the SUP instructors team to introduce breast cancer survivors and new comers to this sport. The event began with a traditional Hawaiian blessing performed by pro surfer and actor, Kala Alexander, followed by a "Sea of Pink" parade as a tribute to the survivors in attendance.
Following the ceremony, hundreds of paddlers, including Ginger Zee of Good Morning America and Julie Durda with the local 10 News crew, lined up before the yacht club for the 5k race/fun paddle. The rest of the day was filled with live music from local reggae band Commonwealth, lunch with Ruth's Chris Steak House Coral Gables, Happy Hour with Kona Brewing Company, and lots of smiling faces. Proceeds from this event will benefit the Miami/Ft. Lauderdale Affiliate of Susan G Komen.