(San Clemente, Calif.) – Salt Life, a lifestyle apparel brand that embraces everything ocean life including surfing, fishing, diving and paddling, announced this week that it would team with SUP magazine to present Camp SUP September 13-14 at Doheny State Beach.

"We at Salt Life are proud to be the presenting sponsor of the first annual Camp SUP," said Salt Life's Jeff Stillwell. "This sport embodies living the Salt Life and we hope to be a part of this great event for years to come."

Camp SUP is a two-day event created by SUP magazine to get new people into the sport and encourage everyday paddlers to improve their skills.

"It's really about having fun and being on the water," says SUP magazine Editor-in-Chief Joe Carberry. "That's why we're so happy to have Salt Life present Camp SUP. They represent that idea that you can totally improve your life through ocean recreation."

Camp SUP is the first event of its kind in the sport—part-demo, part instructional camp, and all about fun. Nikki Gregg, Gillian Gibree, Dave Boehne and Molokai Champion Connor Baxter have all signed on as clinicians for the two-day beach party. A four-mile fun paddle kicks off at 11am Saturday (Register Here!). Part of the proceeds from the fun paddle go to the winning Philanthropic Event at the 2014 SUP Awards (Vote Now!).

Demos from some of the sport's best brands and clinics continue all day Sunday (schedule). The Beer Garden opens at 12 p.m. to kick off the beach party with live music all afternoon both days.

Look for the Salt Life booth at Camp SUP and watch for Salt Life giveaways at Doheny State Beach September 13-14.

About Salt Life
Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the "Salt Life". Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, "I live the Salt Life."

About SUP magazine
SUP magazine is part of The Enthusiast Network (TEN) and is the leading multi-media publication in the standup paddling world. With a progressive, approachable style, SUP strives to push readers off the couch and onto the water. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event write-ups on, SUP magazine is enhancing your view of the sport, all while getting you into the game. For more information, please visit