Video || Ken Hoeve || Icy Rockies River SUP

Ken Hoeve is one rugged dude. He’s a frontrunner in the river SUP movement and he’s among the early characters in our sport to get big surf brands (Hurley and Spy) to back his cause. Maybe that’s because what he does is so undeniably awesome, the elite surf community can’t help but be impressed. Here’s Hoeve running rapids on the Colorado River, deep in the Rockies, threading slots between snowcapped boulders and dodging icicles.