APP to be PPG Sanctioning Body for 2019 and Beyond

October 7, 2018 – The Pacific Paddle Games are excited to announce the Association of Paddlesurf Professionals (APP) as their official sanctioning body for 2019 and beyond!

As part of the three-year deal, not only will the Pacific Paddle Games become an official part of the APP World Tour but also count towards the APP's US Cup, which will feature the New York SUP Open and the Red Bull Heavy Water event in San Francisco.

The announcement marks the coming together of two prominent entities in the standup paddling world: the Pacific Paddle Games is the cornerstone of the SUP season and the most competitive race of the year. The APP, formerly the Standup World Tour, has been running SUP surf and race events since 2010, crowning world champions for both disciplines each year and pushing the professional side of the sport. The APP is exclusively sanctioned by the International Surfing Association (ISA), the IOC recognized body for Surfing Sports, as the Official World Championship Tour for the sport.

"This partnership is a big leap in the evolution of the sport," said Will Taylor, content and sales director of SUP Magazine, the media entity behind PPG. "The APP has put in years of hard work to support SUP and we believe that this deal will help take the competitive realm of the sport to the next level."

The three-year deal ensures that the partners will work together to share media, bolster the US SUP racing scene and promote the sport as a whole, although TEN: The Enthusiast Network, who produces PPG, maintains ownership and operational duties for the event.

"We are excited to embark on this next chapter for the sport with the Pacific Paddle Games, now exclusively a World Championship Tour stop on the APP World Tour," said Tristan Boxford, CEO of the APP World Tour. "This addition to the Tour celebrates one of the world's most meaningful SUP markets and significant events. We admire all that TEN have done to advance the sport as a whole and develop the Pacific Paddle Games to this point, as we come together to continue to strive for stability and professionalism in the sport."

Although not sanctioned by any organization in 2018, PPG and the APP are working together to put together a half-hour show from #PPG2018 to air on CBS Sports, air date TBD. Follow SUPthemag.com and APPworldtour.com for all the details.

About TEN: Sports & Entertainment Group
TEN: Sports & Entertainment is the world's premier network of enthusiast brands in the action/outdoor market, featuring leading brands such as Adventure Sports Network, Dew Tour, Surfer, Powder, TransWorld Skateboarding, and TransWorld Snowboarding. With 13 brands reaching more than 38 million enthusiasts monthly, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.

About APP
The APP World Tour is the Professional World Championship Tour for the Sport of Paddlesurfing (also known as SUP / Stand Up Paddling / Paddleboarding), officially sanctioned by the IOC recognized Federation for Surfing Sports, the ISA (International Surfing Association). Re-branded in 2017 as the APP World Tour (previously known as the Stand Up World Tour and Series) the APP has been crowning the sport's World Champions for both Men & Women across Racing and Surfing since 2010.

The APP World Tour produces a complete inventory of programming, including live and post produced broadcasts from its events, with distribution to over 100 countries worldwide via premier global networks such as CBS Sports and Fox Sports Asia & Australia. More Information is available at www.appworldtour.com and fans can follow events @appworldtour on Facebook & Instagram. For more information on the APP's City Paddle Festivals please visit www.citypaddlefestivals.com.

MEDIA CONTACT:
Julia Greenfield
TEN: The Enthusiast Network
P: (760) 707-1937
jgreenfield@enthusiastnetwork.com

###