2015 Standup For The Cure Raises $50K For Breast Cancer
Paddlers Party In Pink To Battle Breast Cancer
All Photos: Annie Maize
A plethora of pink jerseys overran Newport Dunes Saturday for the fourth annual Stand Up For The Cure (SUFTC) presented by Riviera Paddlesurf. Every dime of the more than $50,000 raised in conjunction with the SUFTC goes directly to the Susan G. Komen OC Affiliation—a local breast health organization that helps women and men in their fights against breast cancer, regardless of their standing with health insurance. The crowd was in high spirits as Saturday’s fundraiser commenced with fundraising goals already met.
Co-founder Judie Vivian described the day as "fantastic," saying event organizers "could not have asked for better conditions."
While the day of the pink donning paddleboard party people may have come and gone, the cause they represent pushes forward with as much momentum as ever. Fundraising efforts are still underway, and all proceeds are going directly to the Susan G Komen OC.
"The best thing about today’s event is, all of the money raised here goes straight to Komen," said Vivian. "No part of the fundraiser disappears. What is raised here, stays here."
The event was more than an opportunity to raise money for a good cause. It also served as a chance to introduce and spread the love for standup paddling. Pink paddlers of all skill levels filled the water to partake in SUP yoga classes led by cancer survivor Suzanne Yeo, and skill seminars with SUP celebs like champions Annabel Anderson and Izzi Gomez.
"Today is a day about raising awareness of breast cancer and the standup paddling sport," said Shawneen Schweitzer, one of the co-founders of SUFTC. "It's amazing to see how much it has grown in just four years."
"The instructors are rock stars; they could be anywhere in the world and they're here," said Zane Schweitzer. "We're having fun while saving lives."
The sand was covered with sponsor booths like Riviera Paddlesports, who actually provided 15 boards Zane Shweitzer’s clinic alone. Ambry Genetics, Slip Ins, and many other industry leaders offered guests the opportunity to get in-tune with boards, gear, healthy lifestyles, and most importantly, breast cancer awareness.
"We love all of our sponsors," said Vivian. "None of this would be possible without them."
"It's a supportive and fun event," said Anabelle Anderson, who has been an ambassador of SUFTC since the beginning. "Things like this are why I paddle."
At the end of the day SUFTC raised well over $50,000 and is still raising more. Visit Standup For the Cure to find out how you can donate now!
Plenty more coverage of this and past years’ Standup For The Cure available on SUPthemag.com