Every Paddle Matters. Standup for the Cure has been walking the talk for five years now. Photo: SUFTC

Standup for Others. Standup for the Cure has been walking the talk for five years now. Photo: SUFTC

Introducing Standup for Others, presented by Cobian

SUP is a special sport for so many reasons: the accessibility, the beauty, the workout, the peace, the relaxation, the rush and the people. Of all those things, the last one is the most important. The SUP community is unique. The people that paddle are open, caring and always looking for ways to give back to others.

SUP magazine has been covering these people and their feats of generosity and philanthropy from the beginning. But now we’re taking it a step further: we’ve partnered with Cobian Footwear to bring you the Standup for Others campaign. Cobian is a special organization, much like the SUP community it supports. Cobian’s mission is to be more than a sandal company. Each of their athletes—including the likes of Giorgio and Izzi Gomez, Zane Schweitzer and Chuck Glynn—are deeply involved in giving back to the world and its people, as is the company at large.

"At Cobian, we believe that in the walk of life, Every Step Matters,” says company founder John Cobian. “It’s our mission to align ourselves with others who believe and act on the same principles, from our employees, ambassadors, suppliers, affiliates, retail partners and more. Together, we can make a difference in the lives of others, and enrich the world we live in."

In that spirit, this new section of SUPthemag.com will feature philanthropic events, people, stories and other inspirational media, spanning the gamut as it relates to the wide world of SUP.

“We’re very excited to partner with Cobian on the Standup for Others campaign,” says SUP magazine editor-in-chief Will Taylor. “SUP is a special sport with so many people doing good work on the behalf of others. To have a place to showcase that is a no-brainer.”

Keep your eyes peeled for this new Feature section on our site and on social media.

Check out Cobian Footwear. #EveryStepMatters on social to connect with their campaign. #StandupForOthers for a chance to be featured on @SUPthemag Instagram.