5th Annual Standup For The Cure
Record Breaking Crowd Kicks Off 2016 SUP Service Season Strong!
Judie Vivian and Shawneen Schweitzer had been lifelong friends. So when Judie was diagnosed with breast cancer a few years back, the duo decided to plan an event that would make a difference for Judie, along with millions of other women. That event was Standup For the Cure (SUFTC).
Fast-forward five years and SUFTC has grown to three nationwide events, raised more than $700,000 and brought breast cancer awareness to a whole new level. In fact, SUFTC Newport Beach has even saved 13 lives through the free breast cancer screening offered at the event.
“Every year we are breaking records and gaining sponsors,” said SUP surfer Brennan Rose, who has attended every event.
SUFTC continues to grow exponentially after their first event, which attracted 600 people. Since then, they have added events in Miami and Michigan, with plans being developed to add New York later this year.
The event offers attendees encouragement to get screened and support for those who are battling. While it can be very intimidating for women to get screened, the “toes in the sand” atmosphere makes it much easier to go through with the exam.
One of the most important aspects about SUFTC is knowing that if a doctor finds a lump, Susan G. Komen representatives are right there to get treatment rolling. This is incredible support system is made possible because all proceeds from the event go to local affiliates of Susan G. Komen to fund life-saving education, screening, diagnostics, treatment, survivorship programs and global breast cancer research.
While less than idyllic weather may have deterred some people from attending, it didn’t stop any of the fun. Susanne Yeo kicked off the day with a SUP Yoga class in the middle of the bay, while Zane Schweitzer’s clinic participants paddled circles around the yogis. Before long, the clouds cleared and pink covered the Newport Harbor when the SUP community came together for the Sea of Pink 5K Paddle.
“My favorite part is when everyone is out on the water, the sea of pink almost becomes blinding and the water just feels electric,” said Rose.
Vendors and sponsors from all over attended the event: SUP to You brought boards for demos, Riviera provided boards for the pros to use at Schweitzer’s clinic, Rack N’ Road showed off their handy racks, Kona Brewery provided the beer (all hail Kona), and many many more were present. Relays, races, paddling with pups, music and one of the best silent auctions you have ever seen all made the event successful as always.
“We are doing a great thing here but we want to save 1,000 women,” said Van Dyck. “We want to blow this up and have events all over the place.”
To make Van Dyck’s dream become a reality, SUFTC needs more sponsorship. But the team is already hard at work to make that happen.
Just like clockwork, the event went off without a hitch. Friendships grew stronger, money was raised and people became more aware of breast cancer. We can only look forward to what the next year has in store for SUFTC and anticipate its return to Newport Beach.
Standup for the Cure expands to multiple locations nationwide!!