Tommy Bahama Paddleboard Race & Ocean Festival Returns to Santa Monica Pier with $15,000 Prize Purse!

Santa Monica — The world famous Santa Monica Pier announced today that Tommy Bahama, the popular beach lifestyle brand, has signed a multi-year title sponsorship agreement creating one of the top ten cash prize purses in paddle racing for the Tommy Bahama Pier Paddleboard Race and Ocean Festival at the Santa Monica Pier this June 6th, 2015. The company has been a presenting sponsor of the event for the last two years and has decided to increase their participation to become title sponsor.

"Tommy Bahama has always felt a special kinship with this event. We've been right at home at the Santa Monica Pier since our very first year," said Rob Goldberg, Tommy Bahama EVP of Marketing, "This event represents everything we are about: a great community, an iconic landmark like the pier, fun on the sand, and world-class competition in the water. We know that increasing the cash prize purse to $15,000 makes this event one of the pre-eminent paddle competitions in the world and we hope that will bring even more of the sport's top competitors to the starting line."

"We're really happy that Tommy Bahama is as passionate and committed as we are about this special ocean and pier experience," said Craig Hoffman, Director of Partnership & Development for the Santa Monica Pier. "With our collaboration and partnership the past two years, the Paddleboard Race & Ocean Festival has grown and evolved tremendously. Now, with our increased long-term relationship, we're looking forward to raising the bar again with elite athletes and an amazing day for fans and families."
The 2014 Paddleboard Race & Ocean Festival saw a number of incredible performances including a sprint to the finish of the 5.5-mile elite men's race between Australian pro big wave surfer Jamie Mitchell and pro SUP racer Chase Koesterlitz from San Diego. Other standouts included San Clemente's Candice Appleby winning the women's 5.5 mile prone elite race and then coming back off the beach to sweep both the prone and SUP Paddlecross races later in the day. 2014 was also the first year with special paddle events held especially for kids, with both prone and SUP races. And the field for the one-mile ocean swim was the largest in the event history, with more than 100 swimmers competing.

You can expect the competition to be even fiercer in 2015 with much larger cash prizes in key events. The all-day ocean festival takes place Saturday, June 6th, 2015 beginning at 8 AM. One of the most exciting and anticipated events every year is the Tommy Bahama Paddlecross Cup, a short-course sprint race out and back through the surf. In addition, several new competitions are being considered and developed, including SUPsquatch, where teams of 5 or 6 paddlers team up to paddle a single huge inflatable stand up board through waves and around a multi-buoy course. There will also be a beach volleyball tournament, lifeguard dory races, and an enhanced youth division for all paddle races.

On the pier deck, the historic and popular waterman's museum returns, celebrating the long history of paddleboarding at the Pier which started in the 1940s and features antique surfboards, paddleboards, lifeguard equipment and vintage automobiles. Live music and an awards ceremony will follow the completion of the races for the top finishers in each of the divisions. Industry brand manufacturers will show off the latest in paddleboards and equipment. Tommy Bahama will also bring back their signature lounge tent and 21 and over rum bar.

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