(San Clemente, Calif.) – Futures Fins recently announced their sponsorship of the First Annual SUP Awards, presented by Teva, Thursday September 22, 2011, at the historic Casino San Clemente in San Clemente, Calif. Futures Fins—based in Huntington Beach, Calif.—has long been a supporter of standup paddling, sponsoring a handful of the world's best paddlers including Laird Hamilton, Jamie Mitchell, Gerry Lopez, Jim Terrell and Karen Wrenn.

"It has been exciting to be involved with the progression of the sport," says Futures founder, Vince Longo. "The level of athleticism required for these guys to cross oceans and charge rivers and waves is amazing. We are honored to be a part of their recognition."

Futures offers a variety of SUP-specific fins including multiple surf setups as well as open-ocean and touring fins for every condition imaginable.

The SUP Awards will become one of standup paddling's highest honors. Not to mention visible to thousands with both live Facebook updates and behind the scenes videos at SUPthemag.com.

Aside from recognizing great athletes, the SUP Awards also highlights greatness in other important areas including, "Top Expedition," "Top Philanthropic Effort" and "Movie of the Year".

Winners—along with the recipient of the SUP Awards' Lifetime Achievement honor—will be announced during the SUP Awards show the evening of Thursday, September 22, 2011 at the Casino San Clemente. In attendance will be the sport's most recognized athletes, top SUP industry executives, national media and guest celebrities.

A special thanks to Teva, Futures, Kona and Kru for their support.

About Futures Fins:
Future Fins began in a garage in California in 1996. Backed by industry leaders with over 50 years of surfboard building experience, the Longo brothers were able to use their engineering backgrounds to create products involving something they were passionate about, Surfing. Today our passion for surfing and our commitment remains the same. Working with elite athletes and industry leaders like Laird Hamilton, Jamie Mitchell, Gerry Lopez, Jim Terrell and Karen Wrenn, just to name a few, has put us in a position to offer an unmatched line of SUP fins. Since we are a family owned business we are much more concerned with impressing you, the board-rider, than any board member.

About SUP Magazine:
SUP magazine is part of San Clemente, California's Action Sports Group (ASG). SUP is the leading publication in the standup paddling media world. With a progressive, approachable style, SUP strives to instill an uncontrollable sense of stoke in its readers, hopefully pushing them off the couch and onto the water. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event write-ups on SUPthemag.com, SUP magazine is changing the way you look at the sport, all while getting you into the game. For more information, please visit Supthemag.com.