(Encinitas, Ca) -- Boardworks' Mike Fox has announced that Geoff Auberlen has assumed selling responsibilities for Hawaii. "We are really excited that Geoff is joining our sales team. He will be leading the transition to our new business model for Boardworks in Hawaii." Geoff has been involved with Hawaii and Hawaiian surf retail for many years. He arrived in Islands on a surf search and stayed, graduating from the U of H and putting down roots shortly thereafter.
"If it has to do with boards and water..." commented Geoff, "I'm into it. Boardworks is making some really great Surf and SUP products and I look forward to helping them expand and grow their business in the islands." Geoff has been involved in a number of surf categories, including boards and footwear, and brings a great deal of expertise to Boardworks and its' retailers. Geoff will be based on Oahu.