OluKai, manufacturers of premium footwear for the ocean lifestyle, was recognized as the 'Breakthrough Brand of the Year' at the Surf Industry Manufacturers Association (SIMA) Image Awards held last night in Orange County, CA.

"Being recognized by our peers as SIMA’s 'Breakthrough Brand of the Year' is an honor truly embraced throughout the OluKai ‘ohana. It is a testament to our company's unyielding commitment to innovate with authenticity and respect," says Kerry Konrady, OluKai's Director of Marketing. "We are humbled by the brand's strong partnerships with specialty surf retailers, as well as the contributions to our grassroots 'Ohana Giveback Program this early success has provided."

The goal of the SIMA Image Awards is to identify the surf industry's most influential companies and recognize them for their efforts to advance and grow the industry over the past year. The 'Breakthrough Brand of the Year' award recognizes the small- to mid-size brand that experienced the most standout growth through product development and increased brand recognition and appeal.