(San Clemente, Calif.) – San Clemente-based SUP manufacturer and distributor Riviera Paddlesurf is growing again. Sean T. Kellershon joins the company's sales force with responsibility for retailers and new accounts in New York, Rhode Island and Connecticut.

Riviera's Sales Manager, Brandon Rambo comments how Kellershon occupying this territory will benefit the company strategy:

"Riviera is very excited to have Sean join the team.  We believe his    territory will be a big part of sales in the 2012 season. We’ve opened a second East Coast distribution center, now in Jessup, PA, dropping shipping costs for Sean’s territory dramatically, and we’re hoping this will encourage retailers to buy.  Sean is a very accomplished rep and I am confident he will expand Riviera's market share in New York, Rhode Island and Connecticut."

Kellershon, with nearly a decade of experience in the outdoor industry from retail sales and management to manufacturing and marketing, brings Riviera's philosophy into sharp focus for this new market: "The single most important part of my job is service," he explains. "That means keeping dealers happy and helping build sales in their stores. Whether that's going to the shops for clinics, big sales, or events, I want to be in on the action so they can do more business with us each year."

Based in Huntington, New York, Kellershon also understands the unique challenges of the Northeast market:  "A lot of people view SUP as a summer-only activity," he explains, "and that puts a big limit on the time frame to make sales. An important part of my job is going to be getting people equipped and interested in paddling despite the season."

Look for Sean and the Riviera brand at events and races across the Eastern Seaboard: "My plan is to help my dealers promote SUP racing in a big way. I am more then willing to be at every race in the Northeast, as long as they don't overlap with other races!" For more information check out Rivierapaddlesurf.com


Sean Kellershon



About Riviera Paddlesurf

Enjoy the Glide…Riviera Paddlesurf was born from a family’s love of SUP surfing. Established in coastal Southern California 2007 as the leading brand exclusive to creating Stand Up Paddle specific products only, Riviera Paddlesurf is still family owned and operated. We are stoked to produce premier designs utilizing the newest technologies that bring together and inspire people to live adventure filled, healthy lifestyles. We provide the highest quality Stand Up Paddle boards available from Ron House, 404 and our signature line, Riviera. Whether you are a beginner, novice or expert, we have a stand up paddleboard to suit your needs. We also manufacture Danny Ching Signature Riviera Paddles, Apparel, and Accessories.