(Newport Beach, Calif.) – On May 5, 2012 a unique event will launch in Newport Harbor to raise awareness for our fight against Breast Cancer. The First ever Standup for the Cure is the brainchild of Judie Vivian, a Breast Cancer Survivor and advocate for the Orange County Chapter of the Susan G Komen Foundation. "My mammogram in 2010 saved my life and so I wanted to help all women have the opportunity for a mammogram with the help of Susan G Komen. Since standup paddling is such fun I felt it would be a perfect activity for all the family to raise awareness and funds for this great cause…..Imagine a fleet of paddlers on Standup Paddleboards wearing pink in support of Breast Cancer Awareness! The Standup for the Cure event will be great fun for everyone including how-to clinics run by world champion paddlers, paddleboard yoga demos, kids' fun races, team relays races, live music, banquet, silent auction and a special screening of the new Gidget Movie," says Vivian about the planned upscale SUP event.

Riviera Paddlesurf (Presenting Sponsor), with supporting Sponsors Maui Jim, Kona Brewing Company, Ruth's Chris Steak House and Victory KoreDry are excited to share the world of standup paddling with families and friends who want to show their support for the work being done to save lives from this disease. "It's going to be a celebration of our lifestyle, where families, friends and survivors can raise money to help save lives by doing something they love. What a great opportunity to learn how to paddle a standup paddleboard and meet the pros that are leading this new revolution," commented Event Director Dan Van Dyck, whose mother is a 38 year Breast Cancer Survivor.

The Standup for the Cure event will take place on May 5, 2012 at the Newport Dunes Facility in Newport Beach, California. This venue is visible from Pacific Coast Highway and the paddling route will wind its' way through the scenic harbor. "We chose this location for the inaugural Standup for the Cure because of the visual impact we can make. Nothing draws your attention like hundreds of paddlers wearing pink," says Mike Muir from Riviera Paddlesurf, Presenting Sponsor for the event, who came on board because of a personal experience with Breast Cancer.

Everyone is welcome to participate in the day's events. The organizers have assembled an incredible expo featuring booths that represent all aspects of the active SUP lifestyle from Board manufacturers to clothing and from paddles to nutrition. Whether you're a novice or an expert, there will be something for you. Maui Jim's own Zane Schweitzer will lead our team of instructors. Riviera Paddlesurf will be joined by the likes of Rogue SUP, Yolo Board and SUP Love who will supply loaner boards and demos for new paddlers. Lunch, included with the entry fee, will be provided by Ruth's Chris Steak House; also included with your entry fee is a custom Pink Permawik Jersey from Victory KoreDry. A Happy Hour with Live Music presented by Kona Brewing Company will wrap up the day.

Support the cause by signing up as a team or individual through the Active Giving Portal at the website: