(SANTA CRUZ, CA) — Surf Technicians, LLC (“Surftech”), a leading innovator, designer and developer of the highest performing surf and standup paddle boards sold worldwide, announced today that Mike Bennett has been named the company’s new National Sales Manager.

Mike is an avid surfer and paddler whose industry experience includes 10 years as the Northern California Sales Rep for FCS Fins, Ray Ban and Arnette Sunglasses. In 2003, Mike partnered with surfboard shaper Jon Henderson at Strive Surfboards and helped develop the Strive Surfboards label into a global brand. Mike will use his knowledge and experience in working with these successful companies to further develop and service Surftech’s nationwide dealer base.

Since coming to Surftech, Mike has been involved in every aspect of the company, from Product Development to Surftech’s Surf Division. Mike will oversee both the surf and standup paddle sales operations. “I’m pleased to welcome Mike into his new role at Surftech,” said Huntley Dornan, Surftech CEO. “We have vastly improved our national sales program over the past few months, and he brings with him a wealth of industry knowledge and experience that will benefit the entire sales organization.”

In 1989, Randy French, a leading surf and windsurf board shaper, founded Surftech to bring Tuflite, a dynamic, durable and lightweight board construction material, from the windsurf industry to surf. Today, in partnership with many of the world’s leading board designers, Surftech offers a wide variety of high performance surf and standup paddleboards to customers worldwide. For more information, please visit: Surftech.com