San Clemente, CA, USA – Brett Simpson joins forces with Danny Ching and Greg Jensen, founders of 404 LLC and HippoStick Paddles, as VP of Sales.

Brett Simpson brings with him many years of experience in the surf/action sports industry working for one of the top tier surf accessories companies. Simpson will heading up all aspects of sales of 404 SUP Boards and HippoStick Paddles. He will handle working with international distribution channels and domestic sales.

"I am excited that Brett has joined us in heading up sales." said 404/HippoStick owner, Danny Ching. "We are about to launch our new 2014 lineup of 404 SUP boards and accessories, and Brett will be a great asset to get them into the marketplace."

404 LLC, is a leader in the standup paddle world with race boards, recreational boards and accessories. For more information visit

HippoStick Paddles LLC, is a leader in the standup paddle world with paddles and paddle accessories.

With years of paddle knowledge and winning records with owner and team rider Danny Ching, HippoStick Paddles produce the highest quality and use the latest paddle technology.
For more information visit: