San Juan Capistrano, California — September 16, 2016— BruSurf launches Snapdragon SUP, its line of women-focused standup paddleboards. With the exploding popularity of Stand Up Paddling among women, BruSurf has expanded its operations to focus on technical designs and branding for this important market.
The company's CEO, George Mayou, says: “We are looking to grow organically this year with a great line up of new SUP products that complement and enhance our existing product lines. Our brand new women's line, Snapdragon SUP, was incredibly well received during its launch at the September 2016 Surf Expo in Orlando, and our dealer base is super excited about this new brand. We believe that women should not have to choose a board from a selection that is designed primarily for men. So we designed an affordable line of smaller, stable, lightweight boards that are easier to transport, get on and off the car, and down to the beach or lake. Our women's brand fuses energy and tranquility in a burst of spontaneous, fresh, bright colors, representing the exhilaration and freedom that Stand Up Paddle Boarding brings."
Snapdragon SUP board sizes are 9'2", 9’6″, 10", 10'6", 11" as well as a 11’6″ Touring Style. The boards have been designed using proven shapes with bold, colorful graphics with light-weight vacuum bag construction. Dealers leverage the extra value that BruSurf brings to the table, and have done incredibly well selling their products. Top customers include: Up Sports, Oceanside, CA; Fast Lane, San Diego, CA; Waxer's Surf and Skate, Coos Bay, OR and Blue Line Surf & Paddle, Jupiter, FL. The company's marketing focus and strong social media presence is committed to supporting their dealer base, driving customers to their stores and ensuring continuing profitability and brand success. Snapdragon SUP can be found online at snapdragonsup.com, Instagram @snapdragonstandup and www.facebook.com/snapdragonsup.
BruSurf continues to enjoy phenomenal sales growth with its constantly expanding dealer network. Growth can be attributed to their strong dealer focus, which includes a fleet of eco-friendly delivery vans to quickly supply customers from their West & East Coast warehouses.
BruSurf, a surf distribution company, established in 2010 and based in San Juan Capistrano, California, with warehouses on both the East and West Coasts, is a leading surf distribution company and registered owner of the BruSurf SUP and Snapdragon SUP trademarks.
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