C4 Waterman Celebrates Outpost Grand Opening
C4 Waterman held a grand opening celebration Thursday, October 16 at their Outpost location at 515 Ward Ave. in Honolulu. This celebration launches the next chapter for the Hawaii-based brand C4 Waterman and its parent company Wenonah Canoe Inc.
"This opening is a long time coming; we are beyond thrilled with our new home and everything we have to offer the paddlesports community," said C4 Founder Todd Bradley.
The former Kanai Tofu Factory has been transformed into the flagship C4 Waterman Outpost. The showroom displays the entire line of C4 Waterman products and is filled with Hawaiian Waterman history and art. At the opening, C4 Waterman also debuted a clothing line that pays homage to and supports the Polynesian Voyaging Society's Malama Honua Worldwide Voyage.
Bradley also explained C4's partnership with the Polynesian Voyaging Society: "The Hokuleʻa clothing line designed by Keone Nunes and the C4 Team, features a traditional Polynesian tattoo print on clothing that is functional and fun to wear. We are excited to do our part to help raise funds for the Polynesian Voyaging Society while also spreading our shared values of teaching respect for our natural resources and the importance of ocean conservation."
C4 Waterman will be donating 50 percent of the profits from this clothing line to the Polynesian Voyaging Society.
C4 Waterman Inc., founded in 2007, is based upon four core disciplines that apply to the ocean as much as in life: Balance, Endurance, Strength and Tradition. C4 is a waterman-created and operated paddlesports company based in Hawaii, whose founders includes some the world’s most respected watermen: Todd Bradley, Brian Keaulana, and Archie Kalepa.
To ensure the company's position as a premier brand in the global action sports industry, C4 Waterman aligned with Wenonah Canoe, Inc. in February of 2014. The merger has improved global access to C4 Waterman products, leveraging the strength of Wenonah's established and growing distribution network with C4's innovative tools for rivers and oceans and water rescue equipment.
The C4 Waterman Founders, Todd Bradley, Brian Keaulana, and Archie Kalepa, along with the executive team of Wenonah Canoe, Inc., Mike Cichanowski, Jim Brown and Bill Kueper, were present at the grand opening to spread their Aloha and celebrate in style.