(Maui, Hawaii) – Picture this: you're on the beach after a great day in the surf. The sun is setting and the temperature's dropping. You're going to need something warm to wear while you pack your gear and head home. That something is the Kula. If you're anything like the dedicated crew at Bluesmiths, this is going to mean only one thing: once you've pulled on The Kula, you may never want to take it off.

Introducing the world-class surf and travel hoodie, the Kula Hoodie from Bluesmiths. The design brief for it was simple: create the finest, hardest-wearing, most-comfortable, best-fitting hoodie that exists. It needed to be timeless.

"We wanted to make a hoodie that you can wear all day, every day, regardless of the situation. Something for when the weather changes and is even great during transitions. This is the kind of garment you'd want to wear in a myriad of conditions. In other words, it needed to be better than anything we'd seen. Ever. And it is," said John Smalley, Founder and Dedicated Tester of Bluesmiths.

Two solid years and endless testing, perfecting, detailing has led to a very handsome piece that performs day in and day out. The Kula Hoodie is crafted to be wind, water and abrasion resistant from Polartec's legendary WindPro® fleece and trimmed with laser cut and bonded custom-stretch nylon from Schoeller®. It's tailored to Bluesmiths' exacting design and take-no-prisoners standards of quality to create the ultimate in fit and comfort.
"When the first Kula arrived from the factory in Canada, we persuaded some friends to star in the photo shoot," continued Smalley. "From what we've heard, they haven't taken their Kulas off since."

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For more info, visit: Bluesmiths.com