(London, England) – A group of ten paddleboarders are leaving London's heat-wave summer behind and heading off to the sub-arctic conditions of east Greenland this week to undertake an outstanding challenge in one of the remotest places on earth. They will paddle 100km up the Sermilik Fjord towards the Helheim Glacier at the top of the Fjord which calves off icebergs and where ice flows directly into the water.

The expedition was designed as part of the 'Polar Bears and Paddleboards' project to show how versatile the sport of stand-up paddleboarding is and how it can be done anywhere in the world. It will also draw attention to the many opportunities to get active on water in the whole country.

The idea was created by the founder of London's only paddleboarding company, Active360. "I really wanted to show that paddleboarding isn't just a beach sport- it's the world's fastest growing sport and can be enjoyed all year round on rivers, lakes and on open water – it's accessible, safe and a great way to keep fit, enjoy the outdoors and see nature at close hand," said Director Paul Hyman.

The team will use new Bear Grylls/Coreban inflatable paddleboards which can be packed into a backpack ready to fly.

The expedition includes experienced polar explorer, Justin Miles, and Charlie Head who paddled 1000km around the British coast from Lands End to London in 2012. Next year Charlie is planning to paddleboard across the Atlantic.

Polar Bears and Paddleboards will cover a number of community, social and environmental topics including:

• Highlight the underuse of the UK waterways for recreational and sporting activities
• Raise awareness of the effect of pollution and litter on waterways and marine wildlife
• Examine the impact of climate change on the Icecaps and local wildlife in Greenland
• Demonstrate the versatility of SUP as a water sport, form of exercise and social activity
• Actively fundraise for and raise awareness of several great charitable causes

You can watch the adventure as it unfolds by following the team on Facebook and Twitter and by watching them live. The team will be carrying an Iridium Extreme satellite tracker phone provided by Voyage Manager, check out the tracker page on their website: VoyageManager.com

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Click here for Charlie Head’s interview.
To donate and support the cause, click here.
For more information, visit: PolarbearsandPaddleboards.com