Olukai Ho’olaule’a Vibe Book

Ho’olaule’a means celebration. But the annual OluKai Ho'olauleʻa is the largest SUP event on Maui, with hundreds of local and international paddlers trying to cross the finish line first. Here’s a behind-the-scenes look at one of the most competitive races on the Hawaiian island on the world-famous Maliko run on Maui.

But it’s not just about competition: the Ho’olaule’a is also a “celebration of island culture.” Check it out.

More OluKai Ho'olauleʻa.