“Pimp” Laird’s Ride | Land Rover Ad

Big news everybody! The official man of standup paddling now has an official new car–the Land Rover Discovery. That’s right, Mr. SUP himself–Laird Hamilton–was recently featured in a new ad for the $60,000 car. Whether this car appeals to you or not, watching this ad is certainly worth your time.

More Laird…a lot more Laird.