Success at Standup for the Cure’s Inaugural UK Event

Active 360's Paul Hyman, Phil Sayers and Emily Yoon organized the inaugural Standup for the Cure UK event in London, on September 12, 2014, in partnership with Judie and Rob Vivian. With the support of Active 360's merry band of volunteer race marshals, yoga and pilates instructors, the whole event was a huge success.

Alice at Alibi generously provided delicious drinks, which quenched the thirst of the standup paddlers, and the Jobe Paddleboards team was in full force with a fleet of demo boards for participants to try.

British SUP Champion Joanne Hamilton-Vale shared racing tips and gave an SUP demonstration before racing against Judie and Emily (giving both a sweet starting time advantage!)

standup for the cure, UK, suftc

Natalie from Breakthrough Breast Cancer, a charity UK partner with Susan G Komen, shared important data regarding breast cancer, including the fact that 50,000 women in the UK will be diagnosed this year and 12,000 will die from the disease. Encouragingly, she explained that 30 minutes of exercise every day can reduce the risk of breast cancer by 20 percent, giving us all the great incentive to SUP more.

Jordanna from the CrewRoom was on-site with a great display of SUP clothes including a great Standup for the Cure pink SUP jersey in a breathable bamboo and charcoal fabric.

The happy and sunny day was filled with laughter and hugs as participants took to the water while sharing how breast cancer had touched them and their families. New friendships were forged when the day was capped by a magical SUP tour of London’s waterways as the group of pink paddlers navigated through Regents Park to the London Zoo and back, lighting up the waterways with their headlights and luminous wrist bands while the sun set.

“We laughed, we cried and some of us fell in!” said Kristiana Thomas, an SUP yoga instructor.

standup for the cure, UK, suftc

“Thank you to everyone who joined us for this special first event and we look forward to paddling together next year on the Serpentine in Hyde Park to once again, 'Have Fun and Save Lives',” said Standup for the Cure Founder, Judie Vivian.

“I was proud to be asked by Judie to help develop this great event in London and found working with her very inspiring and motivating," said Paul Hyman of Active 360. "A great team came together for the event, which made it fun and good to be part of. I’m looking forward to up scaling the event next year with the involvement of many people in the British and Worldwide SUP community”

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