(Austin, Texas) – SUP ATX is proud to introduce the Puakea Designs Standup Paddles, designed and tested by legendary paddler, Olympic coach and canoe builder, Johnny Puakea. The product launch serves as Puakea's first step into the world of SUP and a giant leap forward for standup paddle design. SUP ATX will debut Puakea's new paddles internationally beginning the fall of this year.

Puakea’s impact on the paddling community is nothing short of legendary. "Johnny Puakea is the Coach K of paddling sports," says Dana Point Outrigger Canoe Club Coach and SUP ATX Elite team paddler Tyson Poppler, referencing the winningest college basketball coach in history, Mike Krzyzewski. "Everything he touches leads to better paddling." Although seldom recognized in standup paddling circles, Puakea has coached a number household names in the emerging sport, including several Molokai2Oahu and Battle of the Paddle champions.

In true SUP ATX fashion, the Puakea paddle will feature 100% carbon fiber construction; weighing less than 15-ounces and retailing for $325.00 or less. “It has always been the goal of SUP ATX to make standup paddling accessible, both financially and logistically, to the everyday paddler,” says SUP ATX CEO Chris Dunn. “There is no reason why that goal cannot include top of the line equipment.” The Puakea paddle will join the R1, R2 and ultra light 12-ounce Air Weight paddle in the SUP ATX Elite paddle line debuting this fall.

All standup paddles feature the SUP ATX quality guarantee.

For more information, visit your local SUP ATX retailer or visit: SUPATX.com
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