Tommy Bahama and Suplove Announce Partnership

Tommy Bahama, the iconic lifestyle brand, and Suplove®, the rapidly growing independent SUP lifestyle company, have collaborated on a select offering of co-branded paddleboards.

Tommy Bahama by Suplove features two co-branded boards that are perfect for a pro or amateur. The Escape Floral measures 10′ 6″ x 29.75″ x 4.75″ and has a wide traction pad for stable footing with a two-tone floral design and Tommy Bahama marlin graphic. The slightly larger Adventurer Relax board measures 11′ 2″ x 30.5″ x 4.875″ and is accented with the custom Tommy Bahama "Relax" design. Both boards are appropriate for all skill levels and are completely hand-finished at Suplove headquarters in Huntington Beach, CA.

"SUP is where an active and relaxed beach culture meet. And that's the Tommy Bahama vibe – fun, and active, yet relaxed," says Rob Goldberg, Sr. Vice President of Tommy Bahama Marketing. "Whether you're casually paddling on the lake, enhancing your fitness routine or competitive racing on the open ocean, standup paddleboard is a water activity that anyone can enjoy."

Standup paddling is one of the fastest growing recreational sports for men and women around the world. With its history deeply rooted in Hawaii, Southern California and the island lifestyle, the sport is a great fit for Tommy Bahama.

Suplove CEO Matt Johnston believes, "Suplove partnering with Tommy Bahama is an amazing synergy. Both companies are dedicated to promoting active, outdoor lifestyles and providing products in the pursuit of this belief. Premium quality is core to the products of Suplove and Tommy Bahama, as is building a family of engaged customers who belong to a larger community."

Tommy Bahama is committed to standup paddling and in 2013 was the presenting sponsor of the fourth annual Santa Monica Pier Paddleboard Race and Ocean Festival. Plans for 2014 include continued sponsorship of the Santa Monica Pier Paddleboard Race and Ocean Festival as well as Battle of the Paddle and SUP magazine’s SUP Awards.

The Tommy Bahama by Suplove boards retail for $1,825 and $1,870 and are available at as well as in select Tommy Bahama stores including: Newport Beach, Laguna Beach, La Jolla, and Scottsdale where specially trained sales personnel can assist guests in the proper board selection.

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