(Santa Cruz, Calif.) – Surf Technicians, LLC (“Surftech”), a leading innovator, designer and developer of the highest performing surf and stand-up paddle boards sold worldwide has announced today that Huntley Dornan has been appointed as the company’s new President and CEO.
Dornan is an avid surfer who brings a decade of industry experience to Surftech from a wide variety of past roles spanning across domestic and international sales, product development, e-commerce and management.
Dornan succeeds Randy French, Founder of Surftech who will continue to play a very key role at Surftech as leader of product design and development efforts. “Huntley is a perfect candidate to lead Surftech,” said French. “His love of surfing combined with the strong sales and operational experience he gained at Patagonia and Quiksilver will help Surftech to accelerate growth and fully take advantage of the many opportunities we face. He has experience both domestically and overseas, which is significant given the global markets into which we sell. Most important, for anyone taking on the CEO role at Surftech, Huntley is a natural fit with our corporate culture.”
Most recently Huntley served as Vice President and General Manager of Emerging Brands at Quiksilver Inc., where he had full operating responsibility for the launch of three new brands at the company. Prior to joining Quiksilver, Huntley served over eight years at Patagonia, culminating as General Manager of Patagonia Australia where he grew sales by over 80% in his first year. Prior to that, he was Director of International Business with full responsibility for Patagonia’s hard and soft goods business in four wholly owned international subsidiaries and five international distributors. During his tenure at Patagonia, Dornan spent time in Strategic Planning and as a Product Line Director.