(Westminster, CA) — Shea Alderete, formerly of San Clemente-based Shea Ryan Consulting, has joined VersaTraction® and Waxless Surf Systems Inc's marketing team, Versatraction/WSS CEO Jason Neu announced recently. At his former post, Alderete was a prime strategist for a full range of marketing, advertising, brand imaging and media design services for a number of Core companies Such as Metal Mulisha to Lost Enterprises.

"As a rapidly expanding global firm in high-tech traction technologies for the Action Sports and Extreme Sports industries, VersaTraction® welcomes the creative marketing skills in which Alderete excels," Neu said. He will be reaching out to a broad market base that has been identified as ideal for Versatraction's more than 10 NEW breakthrough VGT-(Versa-Grip Technology) grip sticker products all of which bring patent-pending no slip traction to such industries as Surf, Skate, Snow, Wake , Flow, Moto X and MMA.

Our vast array of products are used on surfboards, stand up paddle (SUP), Skate boarding, Snow, Wake, Flow, Moto-X and MMA rings; and so much more. Versatraction Surf Team riders include Surf Icon Sunny Garcia, Travis Logie , Joe Aaron and Jake Davis and Flow Board World Champ Greg Lazarus.

Versatraction's clients include Suplove and Riders Nation (Europe) all of which have committed to "long-term" distribution contracts of VersaTraction® products," Neu shared.

According to Dariush Izadyar, of Riders' Nation in Europe. "VersaTraction® sports products tie into the growing trend in Europe of seeking out the latest technology for surfing, skate boarding and snowboarding. Just like the iPhone changed how we communicate forever, VersaTraction® changes how we play sports." Dariush Izadyar, Riders' Nation.

“Versatraction grip products perfectly complement Suplove’s innovative range of stand up paddle boards. They not only provide unparalleled levels of traction, but they reduce weight over generic deck grip products and enhance the attractiveness of our boards," says Matt Johnston of Suplove.