This is NOT happening today. The race will hopefully start tomorrow at 9 am for standup paddlers. Photo: Mike Misselwitz

OluKai Ho’laule’a Postponed Due to Weather

If the weather were normal for this time of year, we’d be sitting in Maliko Gulch with hundreds of excited racers, battering down the butterflies in our stomachs, warming up our twitching muscles and getting pumped to race in the 2017 OluKai Ho’olaule’a. Instead, we’re in our hotel room, watching the rain pour from the sky and drum on the palm fronds. It’s biblical. And when it rains hard here on the north shore of Maui, Maliko Gulch turns into a giant mud pit, with a stream pouring forth mass amounts of sediment into the water. That, and the wind is almost exactly the wrong direction for the Maliko run. And so, organizers have postponed the race until tomorrow morning with the hopes that things turn around. Check out the statement from OluKai below. Don’t just pray for wind, pray for it to let up.

Stay tuned here and to social media for updates.

OluKai Update # 2

Kahului, Maui (April 29, 2017): Due to safety concerns related to weather conditions, the OluKai race course is changed.

We will host a “course format race” that will start and finish at KANAHA BEACH PARK.

All racers (SUP and OC1/2) plan to meet at KANAHA BEACH PARK Sunday, April 30.

Detailed schedule for all racers:
7 a.m.-8 a.m. SUP racers meet at KANAHA BEACH PARK for race registration and check-in

8:15 a.m. SUP race course overview

8:30 a.m. Event Pule (Blessing)

9 a.m. SUP race start at KANAHA BEACH PARK


11 a.m.-12 p.m. OC1/2 racers MEET AT KANAHA BEACH PARK for race registration and check-in

12:15 p.m. OC1/2 race course overview

1 p.m. OC1/2 race start at KANAHA BEACH PARK

*There are no event activities currently scheduled at Maliko Bay

Please email with any questions and stay tuned to @olukai on Facebook and Twitter for updated race details..

Original OluKai Race Update

SUP Race Postponed Due To Weather Related Safety Conditions

 Media Contact:
Kate Dittloff
(704) 575-8499

Daniel Ikaika Ito

Kahului, Maui (April 29, 2017):
Maui, Hawai'i

Today’s OluKai SUP race is postponed due to weather related safety conditions.

The OluKai Fun Paddle is canceled.

All racers and attendees are invited to Kanaha Beach Park for a complimentary lū'au starting at 1:30 p.m.

Rescheduled start of SUP race is Sunday, April 30, 9 a.m., pending weather.

The OluKai OC1/2 race will start Sunday, April 30 at 1 p.m.


Updated check-in and registration details:

Sunday April 30, Maliko Bay

SUP racers 7 a.m. – 8:30 a.m.

OC1/2 racers 11 a.m. – 12:30 p.m.

Shuttles will run from Kanaha Beach Park to Maliko beginning at 6:30 a.m. for SUP only and 10:30 a.m. for OC1/2.

All other OluKai Ho’olaule’a festival activities at Kanaha Beach Park are planned to run on Saturday, April 29 and Sunday, April 30. In addition to honoring the Polynesian tradition of paddling, contestants and the public will also celebrate the Hawaiian cultural practice of pa'i'ai (pounding cleaned and steamed taro into a gummy mass) as part of the Ama OluKai Giveback initiative in collaboration with Hui Aloha ʻĀina Momona at the lū'au scheduled for 1:30 p.m.

Please email with any questions and stay tuned to @olukai on Facebook and Twitter for updated race details..

About OluKai:
OluKai is a sought after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai’s spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company's giveback initiatives. Every OluKai sold supports Ama OluKai Foundation's mission in Hawaii. For more information visit or #AnywhereAloha.