O’Neill Clothing, the original surf, snow and youth lifestyle brand, is bringing the popular global sport of stand-up paddle (SUP) racing back to the world’s most famous city on August 12th for the O’Neill SEA Paddle NYC.

Featuring a simultaneous charity amateur race and professional competition, the 26.5-mile race will visit some of New York City’s most celebrated landmarks, including the Brooklyn Bridge and Hudson River. Last year, the NYC paddle raised a total of $400,000, with proceeds distributed amongst Surfer’s Environmental Alliance and several Autism organizations. Several hundred competitors, including champion racer Rob Rojas, are expected to participate in the 2011 event, including 50-100 of the world’s best paddlers from around the world.

Adding its own touch of California to the event, O’Neill will host a Beach Party at the South Street Seaport’s Water Taxi Beach for those who want to support event charity partners and watch the race’s conclusion from the East River. That night, the venue will transform into a ‘White Water Evening,’ where guests are encouraged to wear all-white with the Brooklyn Bridge and lower Manhattan as a backdrop. The evening will honor race winners and host a silent auction for SEA and Autism charities.

During the SEA Paddle NYC, O’Neill will feature race jerseys made with 30+ UV protection that have been given the International Seal of Recommendation by The Skin Cancer Foundation. The Seal is awarded to sun protection products with a minimum Sun Protection Factor (SPF) 15 or an Ultraviolet Protection Factor (UPF) of 30. These UV protection lycra products, along with the popular Hybrid Series shorts, will be worn by a number of competitors, including Rob Rojas, during the SEA Paddle NYC.

For more information on O’Neill events, athletes and products, visit www.oneill.com

O’Neill team rider Rob Rojas, along with other elite racers from around the world

Friday, August 12th, 9:00am – start of SEA Paddle NYC 26.5-mile charity and elite race
Friday, August 12th – White Water Evening, with silent auction to benefit SEA and autism charities

Race begins at Pier 40 (75 9th Avenue), concludes at Brooklyn Bridge Beach (under Bridge)

KURENT // Kevin Burke// 310.405.3226 // kevin@kurentinc.com
Andrea Tagliareni//310.869.5159 // andrea@kurentinc.com