(San Clemente, Calif.) – In an effort to bring the finest awards production possible to the sport of standup paddling, SUP magazine announced today it’s teamed with Santa Barbara-based adventure brand Teva ® to host the inaugural SUP Awards at the Casino San Clemente in San Clemente, Calif., Thursday evening, September 22, 2011.

“Teva has a rich history of performance in and around water. When the opportunity came about to further support the SUP community through the first Awards event, we jumped on it,” says Will Pennartz, Teva Lifestyle Marketing Manager. “Playing a part in this ground-breaking event is truly an honor.”

Built in the Spanish style, the historic Casino San Clemente at State Park, just north of the famous Trestles surf break, was the site of the early SURFER Poll award shows and has entertained numerous Hollywood icons like Mickey Rooney and Judy Garland. The SUP Awards show is two days before the Rainbow Sandals Gerry Lopez Battle of the Paddle, one of the most prestigious races in standup, ensuring attendance by the sport’s biggest players.

“We’re extremely happy with the location and timing of the SUP Awards Show, presented by Teva,” says SUP magazine Publisher Jim Marsh. “We’re throwing down the red carpet in order to celebrate standup in a way that hasn’t happened before.”

The SUP Awards will become one of standup paddling’s highest honors. Not to mention visible to thousands with both live Facebook updates and behind the scenes videos at SUPthemag.com. With more than 4,000 paddlers already placing votes, the polling flood gates are wide open. Voting continues through September 1, 2011 at SUPAwards.com. Go there now and read each nominated athlete’s bios. Check out videos from their paddling adventures, then pick your top three Male and Female Paddlers in the sport.

Aside from recognizing great athletes, the SUP Awards also highlights greatness in other important areas including, “Top Expedition,” “Top Philanthropic Effort” and “Movie of the Year”.

Winners-along with the recipient of the SUP Awards’ Lifetime Achievement honor-will be announced during the SUP Awards show the evening of Thursday, September 22, 2011 at the Casino San Clemente. In attendance will be the sport’s most recognized athletes, top SUP industry executives, national media, and guest celebrities.

San Clemente, Calif., home to shaper Ron House, Hobie and Rainbow Sandals, has become a fixture of all things standup paddling, with numerous board companies in the area and of course, the Battle of the Paddle just up the road in Dana Point. The SUP Awards Show is a red carpet affair, created to honor the sport’s best athletes and bring the industry together for one unforgettable night.

Be sure to follow SUP magazine on Facebook for updates on the SUP Awards.

About Teva
Since its birth more than 25 years ago, Teva has been fueled by water and is committed to protecting this invaluable resource. This commitment has led to a complete line of shoes made to perform in or around water, and is responsible for the brand’s “Pair For A Foot” initiative. For every pair of Teva shoes sold, the brand will help protect a linear foot of global waterways in rivers, lakes and oceans. Teva is targeting to steward 4.3 million feet worldwide in 2011. For more information visit Teva.com.

About SUP Magazine
SUP magazine is part of San Clemente, California’s Action Sports Group (ASG). SUP is the leading publication in the standup paddling media world. With a progressive, approachable style, SUP strives to instill an uncontrollable sense of stoke in its readers, hopefully pushing them off the couch and onto the water. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event write-ups on SUPthemag.com, SUP magazine is changing the way you look at the sport, all while getting you into the game. For more information, please visit SUPthemag.com.

About GrindMedia
Media giant Source Interlink Media’s GrindMedia is home to renowned action and adventure sports magazine brands and the leading provider of online action sports and entertainment content. With flagship action sports brands including Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP (Standup Paddler) and Paved, as well as their standalone websites, GrindMedia is the leading action and adventure sports magazine publisher in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. GrindMedia is also the action and adventure sports content provider for Yahoo! Sports. To learn more, visit www.grindmedia.com.

http://www.supthemag.com http://www.teva.com