A lot can happen in a week, especially on Instagram. With a constant flow of everything from breaking news to breathtaking views, the ‘gram is a finger on the pulse of standup paddling’s athletes, enthusiasts, brands and lifestyle. Each week SUP Magazine followers from across the world share spectacular posts with us, so here we’re sharing some of our favorites with you. Enjoy, and submit your latest and greatest photos for The Weekly Insta by tagging @supthemag and using the #supthemag. See you on the water!


(🔊SWIPE LEFT FOR MORE🔊) What's up you guys, I'm challenging you to #DeepBlueNewYearsResolutions! It's that time of the year where we set goals for ourselves, & this year I want us to keep in mind our environment when doing so! Have fun, get creative and we will see you on the water! SWIPE LEFT for a few examples of what might be a good #DeepBlueNewYear resolution! See full story and more details to follow this challenge on @starboardsup and @supthemag in the following days! ———————— #InZane #InnovateAndInspire #BeneathTheSurface #EveryStepMatters #LiveTheTikiLife ————————— @starboardsup @sustainsurf @parley.tv @sustainablecoastlineshawaii @cobianfootwear @honolua_surfco @officialmauijim @blackprojectsup @ecoxgear @reddbar

A post shared by Zane Kekoa Schweitzer (@zaniac1) on



Words cannot begin to express the amount of gratitude I have towards Robby Naish and his company Naish for the incredible support I have experienced over the past 16 years. Naish was my first major sponsor and has been with me through thick and thin, the good times and the bad, as well as being there throughout my journey of fulfilling childhood dreams of becoming a world champion athlete. It is with a heavy heart that I will no longer be a team rider for Naish. This has been one of the toughest decisions I have had to make thus far in my career, but I am excited for the road ahead as I stay committed to becoming the best athlete and person I can be. 🏄⚡️💯 @naishsup @naishsails @naish_kiteboarding @naishfoiling @michisilence @robbynaishus1111

A post shared by Kai Lenny (@kai_lenny) on



Wave Count ⬆️ @sunova_surfboards @gofoil

A post shared by James Casey (@james__casey) on



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